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Selling Goodness-Introduction To The Book
Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive.
These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet.
This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization.
In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you.
Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits.
THE MORAL CASE FOR PROMOTION
But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause.
If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential.
My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained.
Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.
GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net
Free Ebook Offer: The Story of America: Discovery
Did Columbus first discover America?Did the Vikings first discover America?Did the Chinese first discover America?No, in truth the American continent was first discovered between 10,000 and 15,000 years ago by bands of roving hunters from the Siberian steppes, who made the lonely trek across to the previously unknown continent during the last Great Ice Age when the sea level fell enough to expose a narrow causeway that acted as a bridge between the two continents.No signs have yet been found of any human habitation on the continent before these times so it must be assumed that they arrived to find an uninhabited land.
Execution - A Book Summary
You've got the bright ideas and the smart people, and the market is just ready for you. But why hasn't your business taken off as you predicted? Maybe the problem is in your execution.
Bob the Dragon Slayer - Book Review
This very fun, exciting, fast-paced, warm novella - Bob the Dragon Slayer by Harry E. Gilleland Jr.
Book Review: If You Are Over Fifty, You Are Entitled To Some Very Interesting Discounts On Travel:
Title: Unbelievably Good Deals and Great Adventures That You Absolutely Can't Get Unless You're Over 50 (2005-2006 Author: Joan Rattner Heilman ISBN: 0071438297 Publishers: McGraw-Hill:The following review was contributed by: NORM GOLDMAN: Editor of Bookpleasures.REVIEWNo age group represents such an enormous market of potential consumers than those over the age of fifty.
The World is Flat - This Book by Thomas L Friedman has Taken the Online Entrepreneurs by Storm
The New York Times' columnist visits India often. I read about his new book The World is Flat in his interview with a leading Indian National newspaper.
Entrepreneurs Reach Record Income Levels Using New EBook on Adsense and Adword Techniques
The "Rich Jerk" has created quite a stir on the Internet about his new ebook revealing secrets on how to use use Google Adwords and Adsense for big profits. He has recently sold a website on eBay for $390,000 that had a $900,000 annual return.
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For Fans of Seinfeld-like Coincidences
Isn't That Bigamy (c) 2005, ISBN 1411634241, Mike Vogel, Lulu PressYou have just broken up with your girlfriend who leaves you in a busy restaurant with no way home, a tough waitress dumps a drink in your lap for no reason, and now you have to walk home with a wet crotch. If that is not enough, while walking across a bridge, you witness a mob hit quite by accident.
Unspoken Dreams - Book Review
"Carol Bennett writes a stunning mystery-thriller. Her chilling entrance is one I have encountered only rarely in a book.
The Oz Principle - A Book Summary
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ARTURO EL REY - Book Review
This large (about 378 pages), fantasy-adventure novel should give best selling authors like Stephen King heavy competition. Fantastically interwoven with elements of King Arthur's realm, including a little Arthurian romance, Arturo el Rey will keep the reader captivated.
Rat Race Blues E-book Review
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Health Is Internal Beauty
Excerpted from the book "Your Right to Be Beautiful: How to Halt the Train of Aging and Meet the Most Beautiful You" by Tonya Zavasta. The book is available at: http://www.
Way back in business school we had to churn out business plans every semester. As soon as the assignment would drop we would be scrambling for information.
What $ells on EBay For What - Book Review
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Albany, NY Family History Reference Now Available Thanks To Author Joseph Yakel
"Personal research references, especially for families who once lived in the South End area of Albany, are very difficult to come by", said Yakel. "Lower Albany had a very strong mix of European immigrants, especially Germans, throughout the 19th century.
Atlanta Pastor Releases Book Of Life
Local Atlanta Pastor known for his charity work such as feeding the homeless, at risk youth and giving toys to children at Christmas time is releasing his first book entitled "Diary OF A Shattered Spirit". Pastor Adams says that this book will address some of the struggles and stresses that plaque our society today.
What Color Is Your Parachute? - A Book Summary
The best-selling job-hunter's bible for decades, this indispensable resource is a complete handbook for people who are on a quest to find their mission in life, or at the very least, the next good job that will put food on the table. Whether you are a fresh graduate, never finished a degree, or are searching for your deeper calling after many years of work, this is the book for you.
Review for Broken Angel, by SW Vaughn
Broken Angel, by SW Vaughn, breathes with an insistent life of its own, pulling readers along through the dark underworld of barbaric fight clubs and prostitution.The story unfolds as twenty-two year old Gabriel Morgan, destitute and starving, discovers a lead to his missing sister's whereabouts deep in the seedy underbelly of Manhattan.
Book Summary: Secrets of Word Of Mouth Marketing
Spread the word about your hot new product or company!Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on George Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the often underestimated power of word-of-mouth, and be heard above the media noise.1.
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