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Putting it on Paper - Book Review
"Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper - The ground rules for creating promotional pieces that sell books. This book discusses the development and use of contents within a media kit, and other marketing materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles - Dawn covers it all.
Each chapter concludes with two brief, but very helpful sections. 'Frequently Asked Questions' is an essential ingredient to this well-rounded book because it touches on creativity and exceptions to the rule. Her section 'Key Points' acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the construction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.
I really enjoyed the thought provoking quotes she used throughout the book and felt Putting it on Paper was quite inspirational. As an author who has spent a year of intensive marketing research and hands on application, I can say that several of Dawn's tips are unique and I cannot wait to try them. The information on multiple press releases, mock book reviews and catalog sheets were particularly helpful for my own applications.
I highly recommend this useful book to any author who is facing book promotion. Putting it on Paper will certainly help authors get noticed."
~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
Looking for Harvey Weinstein Book Review
Brassy, ballsy and full of energy.A totem of two women's struggle to do something worthwhile in life, it certainly knows how to serve up endless comical observations.
Book Summary: Secrets of Word Of Mouth Marketing
Spread the word about your hot new product or company!Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won't cost you anything! Based on George Silverman's years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the often underestimated power of word-of-mouth, and be heard above the media noise.1.
Pandemonium - Book Review
"Within the first few pages, I was engrossed and deeply moved by Apina Hrbek's eloquent writing skills. Tears of compassion were in my eyes at several points in this moving story of survival.
Harry Potter and the Half Blood Prince - A Review
If writing was a religion, it shall be easy to deem 'Harry Potter and the half-blood prince' as the penultimate blasphemy, an utmost sacrilege. A book that discredits its own magnitude, it is a joke in the Queens' English that bravely illustrates the argument for its painful ineptitude.
Cut to the Chase
The Review Diaries "If It Doesn't Go Up, Don't Buy It! By Albert W. Thomas She Unlimited Magazine Review by Veronica Marie Kettler"Cut to the Chase""Cut to the Chase" is exactly what Al Thomas sets forth to do is his book.
IZEE Growing Up In A Logging Camp: Reality Intertrude Insert Between Ch1 and Ch2
Reality intertrudeAs MS (multiple Sclerosis) is doing such a fine job of devastating my mortal body, I thought it prudent to begin writing my life story. At least, to recall some parts of it that have had significant impacts on me becoming who I think I am.
What $ells on EBay For What - Book Review
You look at the salesletter and the price tag ($8.95 USD) for the e-book What $ells on eBay For What, and they look pretty unpretentious.
Shattered Memories, Scattered Emotion - Review
Betty Woodrum released her first book of poetry entitled Shattered Memories, Scattered Emotions in on July 16, 2005. Her poetry is clean and simple and extremely honest.
Young, Fabulous and Broke? Suze Orman Has Debt Relief & Financial Freedom Advice Books for You!
Are you a parent that has all the financial responsibility in the world on your shoulders and living paycheck to paycheck? Does it seem like there is no way out of this endless cycle of working just to pay your bills? Well, I certainly felt this way. I have been in consumer credit counseling, which was very helpful, but I still felt like a financial idiot.
Who Moved My Cheese? For Teens - AchieveMax® Top Ten Book Review
Who Moved My Cheese? For Teens by: Spencer Johnson, M.D.
Amazing Holy Grail Discovery
In a profound and provocative work of scholarly detection, best-selling UK author Philip Gardiner shakes the foundations of modern belief by at last revealing the true origins of The Holy Grail, Elixir of Life and Philosopher's Stone. Shrouded in mystery, these highly enigmatic symbols have long been revered and The Serpent Grail proves, without doubt, that all three are inextricably linked, originating from the same ancient source.
Be the Captain of Your Lifes Ship
In his book, "Crossing the Unknown Sea: Work as a Pilgrimage of Identity," author David Whyte explores the concept of work from an internal perspective and how work allows us to become the individuals that we are. He refers to the works of the well-known poet and engraver, William Blake.
Alison's Journey: Book Review
"The dedication in this book is a work of poetry in itself. I had a distinct recollection of 'Sleeping with the Enemy' when reading this book, but this story has some very unique twists and turns.
Humor Just Got A Whole Lot Funnier With Juggin Joe
Author Joseph Yakel presents his own blend of humor and melodrama in this country boy comedy. Offered as a light-hearted, fun adventure with a feel-good edge, Yakel said he was looking to amuse his audience with something a little different.
Dragon Tales - Book Review
Dragon Tales by Mary C. Fairbanks is truly and entertaining book, chock full of twenty-four dragon stories.
Book Review: Christmas in Dairyland
Author/Publisher Christmas in Dairyland by LeAnn R. Ralph Published by LeAnn R.
Twin Falls, Gooding, Jerome, ID, and Regional Economic Outlook for 2005
Twin Falls Economic Report done by me; Twin Falls, ID has potential for additional car washes, Detail Centers and mobile washing units. Twin Falls has enough water in their reservoirs to make it through the Summer for farmers and agriculture industries.
Ferns Dragon - Book Review
"Fern's Dragon is a wonderfully fun read that stimulates the imagination of both young people and the young-at-heart alike. It is a good mystery-fantasy story that is artfully composed.
E-books in Your Life
E-Books are making a big impact in the way we read, write and use books. There is nothing holding back an expert with years of experience on a particular field to write about all the ins and outs, trade secrets, strengths and weaknesses of the industry.
Not Just A Shocking Horror Tale: The Surgeon By Tess Gerritsen
The Surgeon grabbed me and kept me reading. The suspense builds with every page.
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