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Book Review: Seth Godin - All Marketers Are Liars
Let me start with a small disclaimer: I am a HUGE fan of Seth Godin, and have been ever since he wrote Permission Marketing and probably always will be. Seth has a very unique take on traditional marketing (he thinks it's dead) and I agree with him. A nice summary of stuff Seth knows was kindly put together by Aaron Dignan at Brandplay.com
That being said, I felt it would be worthwhile to blog a bit about Seth's new book so you can decide for yourself whether or not you want to get his book. That being said, on with the post...
Marketers aren't really liars. Consumers are. Consumers tell themselves story based on the marketing message they hear, filtered through their own lenses, and believe the marketing they hear IF an authentic message is told.
Here's what I learned:
Those are the big takeaways I got from Seth's book. You can read his blog at allmarketersareliars.com or buy the book from the world's greatest online bookstore, 800CEOREAD.com.
I hope you'll make your own judgment about this book and check it out for yourself. If not, that's fine too. Maybe this book wasn't meant for you.
Phil Gerbyshak leads a team as manager of an IT Help Desk in Milwaukee, WI, and finds that sharing his knowledge is a crucial component for in his success as a leader and as a person. Phil's personal philosophy is paraphrased from Tim Sanders' fantastic book Love is the Killer App: "Share your knowledge, your network, and your love. The rest will follow." Feel free to contact Phil at http://makeitgreat.org or call 414.640.7445 anytime.
The New Art of War, Tactics, and Power
To rise and flourish in the world, you need to act according to how things really are, and you need to be a good strategist and manager. Most of the tactical information in the world lacks much practical value.
What $ells on EBay For What - Book Review
You look at the salesletter and the price tag ($8.95 USD) for the e-book What $ells on eBay For What, and they look pretty unpretentious.
Book Summary: The Rebel Rules
What does it take to get in touch with your inner rebel and run a business on your terms? Today's Information Age has spawned a number of rebel business leaders, from Virgin's Richard Branson to The Body Shop's Anita Roddick -and to Joie de Vivre Hospitality's boy wonder - the author himself - people who have the passion, instinct, agility and vision to rewrite the rules of business so it is ethical, respects diversity, and means more to people than simply turning a profit.So what exactly is a rebel?1.
Gilleland Poetry: A Book Review
For me, poetry is often too obtuse and difficult for me to get into. Whether it is the abstract metaphors, or difficult line structure, I end up struggling more than I would like to.
The Road of Silk: Book Review
"The Road of Silk is an adventure fantasy, with mystical and magical elements and a high energy feel to it that any reader will enjoy. Although this novel is written for an adult audience, I believe anyone over the age of 10 could easily become immersed in its pages.
The 18 Immutable Laws of Corporate Reputation - A Book Summary
Everything an individual or company does or produces contributes to its reputation. Reputation is an intangible asset, but a very important one.
Ferns Dragon - Book Review
"Fern's Dragon is a wonderfully fun read that stimulates the imagination of both young people and the young-at-heart alike. It is a good mystery-fantasy story that is artfully composed.
Cut to the Chase
The Review Diaries "If It Doesn't Go Up, Don't Buy It! By Albert W. Thomas She Unlimited Magazine Review by Veronica Marie Kettler"Cut to the Chase""Cut to the Chase" is exactly what Al Thomas sets forth to do is his book.
What Really Works - AchieveMax® Top Ten Book Review
If you watch television, read the newspaper and/or magazines, frequent the Internet, or simply move in any kind of a business circle, you must have, at one time or another, pondered the following:Why do some organizations consistently outperform their competitors?What do managers at the best companies know-and do-to keep their organizations on top?When it comes to implementing management practices that can propel a company to lasting success ..
The World is Flat - This Book by Thomas L Friedman has Taken the Online Entrepreneurs by Storm
The New York Times' columnist visits India often. I read about his new book The World is Flat in his interview with a leading Indian National newspaper.
Blues Clues for Success - AchieveMax® Top Ten Book Review
Blue's Clues for Success: The 8 Secrets Behind A Phenomenal Business by Diane TracyIn a previous book review, I warned readers not to judge a book by its cover. I feel compelled to once again issue that warning.
Book Review: What Color Is Your Parachute?
What Color is Your Parachute? Reviewed by: Matt Keegan © 2003, Matthew C. Keegan, LLCFinding a job today presents unique challenges that did not exist five years ago.
Looking for Harvey Weinstein Book Review
Brassy, ballsy and full of energy.A totem of two women's struggle to do something worthwhile in life, it certainly knows how to serve up endless comical observations.
Profitable Growth Is Everyones Business - A Book Summary
The days of ruthless downsizing and drastic cost cutting are long gone. Nowadays, companies have realized that the best way to earn profit is only through growth - profitable growth.
Bury My Heart at Redtree
Title: Bury My Heart at Redtree Author: Patrick Chalfant Genre: Suspense/Thriller ISBN: 1-930709-53-6Patrick Chalfant weaves a tale that is a mixture of psychological suspense, Native American mysticism and revenge in his sophomore novel Bury My Heart at Redtree. Redtree follows Taylor, a promising young psychology student as he builds his masters thesis around the revenge he has planned for those who are responsible for his parent's death.
What Color Is Your Parachute? - A Book Summary
The best-selling job-hunter's bible for decades, this indispensable resource is a complete handbook for people who are on a quest to find their mission in life, or at the very least, the next good job that will put food on the table. Whether you are a fresh graduate, never finished a degree, or are searching for your deeper calling after many years of work, this is the book for you.
Book Review: Christmas in Dairyland
Author/Publisher Christmas in Dairyland by LeAnn R. Ralph Published by LeAnn R.
Chris Carpenters Google Cash - An Ebook Review
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years.
The Letter Writer: Book Review
"I enjoyed reading this book. The characters were portrayed very well.
Erasure and the Othering of Texts
Percival Everett's Erasure takes a look at how racism affects various aspects of our lives that we may be unaware of. An excellent example of this is when Ellison ventures into the bookstore to look for his novel only to realize that they are in the Africa-American literature section.
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