List Categories | List All Articles | List Articles By Title
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...
"What is it that I am really trying to say?"
With that question, I force myself to take a much more disciplined approach to my work.
I force myself to go back to the brief and take a closer look at the product or service in question, and the needs of the audience to which I am writing.
I force myself to think a lot harder about what really needs to be said in order to attract, engage, inform and inspire the reader.
I force myself to find the one line, the one thought that truly describes what it is I am trying to say.
With that line in hand, I can then start over, knowing that I am heading in the right direction with a clear, simple message.
All too often, copywriters use the process of copywriting to help them 'think'. That's how bad copy happens. You need to get the thinking done before you start writing.
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns.
How You Can Proofread Your Own Work
Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content.
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey.
5 Ways to Instantly Improve Your Copy
1. Isolation technique It doesn't matter how good your copy is if they don't read it.
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.
10 Tips for Writing Effective Web Copy
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site's success or failure.
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Freelance Writing As A Career
Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)..
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors.
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are.
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.
Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.
Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
When you're writing or evaluating copy for a B to B marketing (also referred to as b-to-b or business to business marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window.Sadly, these sorts of mistakes are the result of the major misconception that you have to be cold and impersonal in your copy if you want to seem professional.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !