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Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
Top 10 Ways For Copywriters To Overcome Writers Block
We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
How Not to Write a Press Release
Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime.
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.
Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.
19 Secrets to Making Your Ad Copy More Effective
The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.Ad copy, sales copy, sales letter, copywriting or whatever you want to call it - the goal is the same for every Internet marketing business.
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project.
Bullshit Avoid the use of the word Bullshit
It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing.
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).
Working on the Internet: Role of Proofreading and Copy editing OnLine
When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen.
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.
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