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Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past..
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.
The Five Rules Of Influential Web Writing
Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
Headlines That Pull, Persuade and Propel!
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Freelance Writing As A Career
Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer.
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.
Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.
Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This!
Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first.
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide.
Five Sections of Your Copy Guaranteed To Get Read
Only about 20% of your copy is going to get read. The rest will simply be scanned.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career
For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers who were living their dream life. Following are some of their answers.
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