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How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign?
Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in?
There are several factors that narrow down the choice for me.
First, I look at the subscriber numbers. If an Ezine has less than 400 subscribers, I move on.
Then I look at the Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don't want to wait a month my ad to appear.
Then I look at the number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.
Then I look at the payment method; if the Ezine doesn't accept online payment with the major credit cards, I move on.
Then I look at the Ad Rates - on a 'blind date' like this, the most I'm prepared to pay for an Ezine ad is about $20.
Finally, I look at when the Ezine was last updated. If the Ezine listing is more than 6 months old, the ad rates have probably gone up, or maybe the Ezine itself has folded up.
These are all factors that you can use to narrow down your search for the right Ezine for your Ads. But it's still a 'stab in the dark'.
There's another technique, however, for choosing the right Ezines for your ads. Basically, you want Ezines that will give you a high response-rate to your ad. The following technique will tell you this with pinpoint accuracy. I used this strategy a couple of months ago and it produced excellent results.
First of all, I signed up for a 'Pro' account with ROIBOT, an 'Ad Tracking' service. It costs $17 per month, but you'll get that back easily from a successful ad campaign. You can find out more about ROIBOT at:
In the 'Manage Your Campaign' area of ROIBOT, I generated 50 traceable URLs for my ads.
Then I went to my own eBook, 'EzyAds', and subscribed to 50 Ezines that give a free ad to new subscribers. I submitted an identical 25-word ad to each of those 50 Ezines. Each of those ads contained a unique URL generated by ROIBOT.
I then sat back and waited. My 50 ads were published during the following month, some the very next day, others 2 or 3 weeks later. Once or twice a week I went to the ROIBOT website and checked how many clicks I had got from those traceable URLs.
The results were very interesting. Of the 50 Ezines that I placed free ads in, 15 produced an outstanding response. At the end of the month I purchased paid ads in 10 of those 15 Ezines. And I continue to get a high response rate from those 10 paid ads.
5 Ways to Use Your Software to Build Your Optin List and Get Traffic
With all of the software creation products available these days, many of us Internet Marketers have an abundance of products that we can use to drive traffic to our websites.If this sounds like you, I suggest you try the following five ideas to boost your traffic, sales, and optin list:1.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today."But the free mailing service I use already archives them.
Marketing Your Home Business through Newsletters
Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you.
Achieving Success with Ezine Advertising
Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals.
Newsletters - How To Build Your Subscriber List
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below.
How to Grow Your Ezine Subscriber List
Your ezine subscriber list is a very valuable group. They are interested in your product of service.
How to Increase Your Opt In List by 322% in 28 Days
"The money's in your list" - how many times have you heard this statement? Plenty I'll bet..
How To Write Your Newsletter
So how do you set about writing your own newsletter?The first thing you need to do is decide on a topic that you are interested in and your potential customers would also like to know more about. Then all you need to do is decide if you have enough knowledge on that subject to write confidently about it, and if you don't, there are ways around that too.
Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!
What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you six facts why ezine is the ultimate promotion tool.
Dont Forget About Your Old Ezine Articles
It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines.
10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers.
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you.
Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Generate Free Traffic Submitting Articles to Ezine's
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.If you don't mind writing up articles this is definitely something you should consider doing.
Ezine Advertising Deals Revealed
Ezine (electronic magazine) advertising is a great method for exposing your offer to a targeted audience (niche). This type of advertising can be quite expensive though if you don't know what to look for.
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more.
6 Easy Ways to Promote Your Ezine Articles
If you think you can't brand yourself because you're not a major corporation, think again.You can easily establish yourself as an expert by writing quality articles and submitting them to ezines and directories.
What's In Your Resource Box (SIG File)?
One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title.
10 Reasons To Sell A Fee Based Subscription Ezine
1. You will create residual income.
How To Create Your Very Own Client Newsletter
Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them; Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them; Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points. Think of your client newsletter as an education tool, as well.
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