List Categories | List All Articles | List Articles By Title
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.
What's an ezine? It's short for electronic magazine. It's those e-mail newsletters that you receive on a regular basis. If you are not sending one out now, seriously consider doing so. It can make a big difference in both your business and your bank account. For example, I know one life coach who sends out regular ezines. Lately she acknowledged that she started getting 30+ people signing up every day! When you think about those 30+ new potential clients a day, doesn't it make sense to utilize this as a regular part of your marketing?
Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest? One of the most important things I discovered was that they provided me with valuable information to help me in my business. They often provided information I didn't already know. For example, some newsletters provide tips on search engine optimization, affiliate programs, or software shortcuts. Since I'm always looking to grow my business, this information is valuable to me. You normally have knowledge in a given field that others don't, when preparing your newsletter, think about what expert knowledge you have or can obtain that would interest your targeted market. Now that's what you want to add to your newsletter.
In writing your newsletter, keep the following points in mind:
?Know your readers and what they want.
?Ask your readers for feedback and how to improve.
?Talk to your readers. Don't just put information in your newsletter; think about that audience out there reading your newsletter. How do they feel after reading what you've prepared?
Your Writing Style
?Use short, simple sentences; keeping paragraphs short.
?Write clearly and avoid slang or profanity.
?Use humor and keep a refreshing tone to your writing.
?Keep your tone friendly, but also professional.
?Have white space between the paragraphs.
?Use small graphics whenever applicable.
?Include your logo for business recognition.
?Use bold or italics for emphasis, but don't underline.
?Use plain text. (12-14 point)
?Entice the reader with your heading to ensure they read the article.
?Headlines should be slightly larger than the other text.
?Use bold or italics and a good font, but don't use all caps.
Content of Newsletter
?Content is king! Just like on your website, it's vital to have your newsletter or ezine packed full of useful information.
?Provide articles written by you and other experts.
?Provide any new services or features you've added to your business.
?Provide links of relevant press releases, articles, other sites, etc. This gives readers more information that they can review.
?Provide case studies, facts not known, etc. Sign up for Google News so that you can get information your clients might not have seen.
?Provide a collection of valuable small business tips, testimonials, etc.
?Provide a personal message from you. Many enjoy hearing how you are doing and what's new happening in their life and business.
?Provide humorous quotations or jokes.
?Contests / Polls / Freebies / Quizzes / Games!! Let the fun begin. Why not include something that makes the reader look forward to taking a break from their busy day to read your newsletter?
The Final Step -- Proofing
?Make sure everything is 100% accurate with no typos.
?Make sure you have permission for any copyrighted material.
?Make sure if you have sources, you have credited them correctly.
Most ezines are "opt-in," which means that everyone who receives it has actually registered to receive it-they want it already. Now the only thing you need to do is provide them great information that keeps them wanting it every month.
Diana Ennen, Author: Virtual Assistant the Series, Become a Highly Successful, Sought After VA, Words From Home: Start, Run and Profit from a Home-Based Word Processing Business, and the Home Office Recovery Plan (co-author: Patty Gale) http://www.virtualwordpublishing.com, and http://www.publicity-VA.com
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism.
How to Make Your Newsletter Have Raving Fans!
Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue?A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.But how can you have such a winning newsletter?#1.
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more.
Ezine Advertising Strategy Exposed-16 Tips to Boost Your Profit
In my opinion, Electronic Magazine (Ezine) advertising is the greatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or idea to people with similar interests.
Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits
Would you like an Internet Marketing tool that can put your efforts on autopilot?In a recent interview for the List Crusade program, Matt Bacak revealed what he called the "foundation" for automatically building a successful and profitable ezine.(Note: To access Matt Bacak's complete audio interview for fre^e, see end of article)A little about Matt: He was the leading facilitator for Robert Kiyosaki's (of Rich Dad, Poor Dad fame) Cash Flow 101 program.
Grow Your Business with a Newsletter
You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site.
Advertising in Newsletters
In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial.By advertising in other newsletters, you can reach an audience which is highly targeted and cost effective.
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this.
The Secret Truth About Writing Great Sales Copy.
Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks.
Newsletters in Plain Text or HTML - Which Work Better?
A common question asked when you first set out to write an email newsletter is whether it should be a plain text email or HTML (web page style). This is an important consideration since your choice impacts on how many people read your newsletter and how they respond to it.
6 Easy Ways to Promote Your Ezine Articles
If you think you can't brand yourself because you're not a major corporation, think again.You can easily establish yourself as an expert by writing quality articles and submitting them to ezines and directories.
Article Distribution: How Will Your Results Vary?
It's not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution.Might as well think of some factors? Is your article worthy to be reprinted? Do the content and title ring a bell to most webmasters and publishers?Questions like these are just some of the many factors that could greatly affect your article distribution results.
The Power of Newsletters
When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?""Great question," I replied. Here's how:A newsletter is a form of contact, just like a phone call, visit or direct mail postcard.
10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers.
Guaranteed Ways to Build Up Your Ezine List
Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.
How to Increase Your Opt In List by 322% in 28 Days
"The money's in your list" - how many times have you heard this statement? Plenty I'll bet..
Success With Newsletters
Newsletters really DO work! With just a small amount of effort on your part they will work for you, even if your marketing budget a small.Customer orientated newsletters are a wonderful way to market your business when on a budget.
Generate Free Traffic Submitting Articles to Ezine's
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.If you don't mind writing up articles this is definitely something you should consider doing.
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.Advice articles first appeared several hundred years ago.
Why a Newsletter Will Help Your Home Based Business
Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !