List Categories | List All Articles | List Articles By Title
E-Power The E-zine Advantage
"Regular communication with your customers is essential to your success." - Heidi Richards -
E-zines - The alternative of choice for many companies is a great way to market your company. All you need is an e-mail account and permission from your customers/clients to send the e-zine. In fact, I have found e-zines to be so powerful that I write and produce 4 a month. And I am working on a 5th one.
Self-Marketing News www.self-marketingnews.com
PetalsNCents (a marketing newsletter for the floral industry) - www.petalsncents.com
Creating A Legacy (a newsletter for the nonprofit community) www.creatingalegacy.com
Ramblin' Rose (a newsletter for my customers) - www.EdenFlorist.com
WECommerce News (a newsletter for members of The Women's ECommerce Association, International) - www.WECAI.org
Since the whole topic of e-zine production can be overwhelming, I will just touch on the highlights to get you started.
1. The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, come in the shop, answer surveys, or enter our contests. We ask for it every time we have interaction with them.
2. We tell them the benefits. The e-zine is filled with product updates, trends, surveys, special offers, testimonials, discounts and my favorite CONTESTS.
3. Make it easy to read and brief. Two to three pages max.
4. One of the most important things we had to deal with was when our lists started growing (beyond 250); we were very limited in sending through our original e-mail account (AOL). They have rules and sometimes will freeze an account if you send too many at once. The format would also get botched sometimes. The lists became unmanageable when we had to remove unsubscribers and duplicates. Finding the ones who wish to unsubscribe can be challenging. We switched to another service hoping they could send our newsletters and maintain our lists. It was a good service; however, we didn't like the look of our newsletter. It had limited capabilities (no bold or italic). Since I'm the creative type, I didn't want my e-zines to look like everyone else's. We have now found a program we are very happy with. There is no monthly fee, just a one-time purchase fee. It is called Group Mail Pro - Mailing List & Group Management Software. And it only costs $79.95 (and you own it).
If you plan your ezine right, give it a great title and offer your customers and clients benefits, your ezine will be a success!
Have a subscription form on your website! Have a sign up sheet at the office. Promote it with postcards in your monthly statements. Tell anyone you think might be interested. Offer a free report when they sign up. Buy the URL with the title of your e-zine so you can easily direct traffic to subscribe.
Good things happen with e-zines; increased visibility, increased business and goodwill. Happy Writing!
Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business © 2005 - Heidi Richards
Heidi Richards is the author of The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International http://www.WECAI.org (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." Basic Membership is FREE. Ms. Richards can be reached at http://www.HeidiRichards.com or email@example.com
Delivering Your Email Newsletter
After creating your email newsletter, you face the challenge of delivery. With a printed newsletter, there's usually only one method of widespread distribution: the post office.
You Can Publish an Ezine
Publishing an Ezine can be scary to the newbie. But you can do it.
Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter
When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you get, the easier it will be for you to choose a good name.
The Quick Ways To Increase Your E-zines Subscriber Base
1. Give Incentives Give people an incentive to subscribe to your e-zine.
PublishAmerica - Publishing Parasites
I have to admit to being readily impressed by company names. Maybe it's an age thing.
Don't Distract Readers from What They are Doing
I'm working on a report for a company that puts out a newsletter on a monthly basis.Their open rate and clickthrough rate are somewhat above industry averages.
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
The Magic Button That Earns $3,546 or more
Ever wonder how a "guru" earns $3,546 or more just by pressing a button?The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this.
A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE
One of the fastest ways to gain "Guru" Status online is to publish an EZine. Notice I said Publish.
9 Rock Solid Ways To Explode Your E-Zines Readership!
Are you like most of us who created an E-Zine. You heard how great it would be for your business and that an unlimited amount of new subscribers and traffic would come marching to your website.
The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions
We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters.
Self Publishing At The Speed Of Thought
Publishing, both electronic and hard copy, from articles to books, has come a long way in recent years. I used to be fascinated by anyone who had become a "real" author of a book.
The End of Email, Ezines and Online Marketing?
Ok, it's time to bring out my soapbox.Something has been bothering me for over a month now, and it just keeps getting worse, so I am afraid it's time to talk about it.
Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read
It's not enough to prepare and distribute a monthly newsletter, one that offers information of genuine value to your market. You also have to make sure your newsletter gets opened and read! Covering letters provide reasons for recipients to open, download and read your newsletter each month.
Does Your Business Need a Newsletter?
Have you ever thought about it?If you don't have a business newsletter yet, have you ever thought of the importance of having one?Why is it so vital to one's healthy business dealings?Let's explore some important factors even if you do have a newsletter.If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.
6 Important Tips For Choosing Ezine To Advertise In
Did you ever wonder why some business owners seem to be able to pull in all the business they want, while others - perhaps you -can't seem to get any momentum? More often than not, it is because the successful ones have learned from marketing experts what works and what doesn't work in their marketing and promotional materials. Some marketing secrets seem to be secrets simply because they're widely known or understood.
Getting Subscribers For Your Newsletter Is As Simple As This...
Having a newsletter is one thing but how many subscribers do you have? Or are you ok with the number of subscribers you have? If you are not satisfied with the answer, then this article is for you. This article will show you how a simple approach did it did it for me, so now is your turn.
10 Tips On Offering A Free Ecourse
1. Make your ecourse short like 5 - 7 days.
Understanding Ezine Publishing!
I can remember my first reaction to word "ezine". What is it? The word "ezine", (pronounced ee-zeen), is a shortened version of "electronic zine", which is a word used to describe short self-published "electronic magazines".
Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)
How to write your ezine in 5 minutes by legally and ethically stealing other people's articles..
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !