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Are You Getting The Most Out Of Your Ezine?
There are two reasons to publish an ezine.
1.) Give people information about your site, your product, or your industry.
2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.
Really, when you sit right down to think about it... that's why we do it.
But, are you getting the most out of your ezine? Is your ezine living up to it's full potential?
Before Anything Else Your Ezine IS Your Business.
When someone comes to me to for an advertising plan for their online marketing campaign, one of the first questions I will ask them is, "Do you have an ezine?"
It's imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of the topic of your site, in front of your visitors for as long as you can. Here's why.
Each and every time you can send a visitor, or even a previous customer, something that they actually want to see, you are minimizing your advertising budget while maximizing return visits, repeat sales, and profits.
Ezines are essential to a prosperous, healthy, stable, strong, vibrant, and growing business.
Squeezing The Full Potential (or profits) Out Of Your Ezine With Every Issue.
That's your goal for each and every issue of your ezine that you send to your subscribers. And why not? Subscribers want the best or they will go somewhere else, and spend their money there.
With that in mind, here are three powerful ways you can get the most out of your ezine with every issue.
The backbone of your ezine is information. That's the whole premise behind actually publishing something. To give people information they can use.
When someone signs up for your ezine it's not because they want to be hit with an endless assault of ads. They want to learn. They want to find out ways of doing things that will help them. Articles are the best way to get your subscribers to stick around long enough for the next thing you should do.
Follow me with this one. While you're giving the subscriber what they want, you're also in the business of getting what you want. But, you can't do that by shoving offer after offer after offer at them in each issue.
You need a plan. Sit down and think of products you can offer, specials you can offer, or one time deals. The thing you want to do is make sure it's timely, original, and something that people can actually use.
One offer, combined with great information, can create a powerful emotional feeling in the reader that will always be converted to action... clicking on the link to visit your site.
Offering an ebook that the entire Internet already has isn't going to make you any money.
Make it a great offer.
In order to give the subscriber what they want, and make available great offers, it all comes down to planning ahead of time. A responsive, and profitable, ezine is not created the same day it is sent to the mailing list.
Planning what you want your ezine to accomplish, what type of information you're going to be publishing each week, the products you're going to offer, and what you're going to do to keep your subscribers coming back.
The major problem the majority of ezines today is that they have nothing to keep subscribers wanting to keep receiving them. There is no outlook. No vision.
A great copywriter told me to always be thinking ahead in writing copy. To keep the reader wanting to read further down the sales letter. The same thing goes with ezine publishing. Create original content, developing 8 to 10 part series is a method you can use, to give the reader a reason to want to read your ezine.
Here's your chance to transform your ezine. Follow these simple steps and you're assured of a tremendous boost in profits and squeezing out every last drop of potential from your ezine with each issue.
Go ahead and sit down and begin planning out each issue. A good way to do this is with a calendar, or planner, dedicated to your ezine. Plan the coming week's and month's contents. What article series can you do? Who can you get to write guest articles? What special offers can you put together?
Transformation can sometimes be a life changing experience. Transforming your ezine can be a very profitable experience.
Tim Bossie is the owner of Guaranteed-ads.com at http://www.guaranteed-ads.com and specializes in writing advertising materials that are incredibly focused and targeted for a specific target to maximize your profits! Get your own ezine started today, with 64 customized issues that are written for you in just two weeks! Get more information by going to http://www.guaranteed-ads.com
Ezine Publishing Donts
When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.
Need Ezine Content - Think Holidays
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An Embarrassment of Riches - Part II
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Are You Getting The Most Out Of Your Ezine?
There are two reasons to publish an ezine. 1.
I Finally Discovered The Secret To FREE Content No One Else Has!
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Free Ezine Advertising That Works!
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What Every Ezine Owner Should Know About Unsold Ad Space
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A Newsletter Publishers Main Task: Packaging Value Content
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How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too.
Location, Location, Location
The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience.
Email Filters Catch Dolphins Along With Sharks
What's the point in spending hours preparing a newsletter, message or report if it's automatically filtered into the junk folder before the recipient even sees it? Spam threatens to choke the communication channels promising global freedom of expression. Internet Service Providers (ISPs), corporate server administrators and end users are increasingly using new anti-spam technology to try to stem the relentless tide of junk email flooding the Net.
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.
Why Self-Publish Your Book?
When I meet an author with a great book concept, one who's definitely the right person to write that book, right away I'll often encourage him or her to self-publish. This is because I know that, if an author is thoroughly invested in what they have to say, and if they're determined to create a buzz about their message, they'll discover .
Ezines - An Excellent Approach To Internet Marketing
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Publishing Special Reports And Ebooks At No Cost
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