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On Sunsets and Telecom
Another perfect sunset seen from Redondo Beach, California. Since arriving here in June I've had the pleasure of watching many sunsets while jogging or walking along the Redondo "Strand," and have yet to tire of the endless beauty of each individual sunset. Each one is stunning, each one is different. While jogging along this evening, watching today's contribution to my portfolio of California memories, the thought came to me that sunsets are a lot like the day to day activities that challenge our lives.
A Redondo Beach sunset has four major components:
ˇ The sun
ˇ The ocean
ˇ Clouds (or lack of clouds)
With this combination we have the ability to put together a different sunset every evening, never repeating the same sunset. Each sunset is very different, leaving a completely different emotion to the sunset participant. In Redondo Beach, the entire waterfront area appears to pause for about 10 minutes each day to watch the sun go down, indulging in explosions of color and emotion that accompany the event. Our business lives show some interesting parallels to sunsets. In my industry, telecommunications, we also have very few basic ingredients supporting business:
Cable and air (wireless) Electricity Computers Software Packet handlers (routers, switches, modems, etc)
When you think about it, each new company developing and deploying a new telecom-related product is using a combination of the above items - they are just connected and marketed in unique models needed to fulfill requirements a market or industry. Thus, whether you are an Internet Service Provider, a web hosting company, a Voice over Internet provider, or a traditional telephone company, at some point in your business case your product will include all the above components.
Thus it is not magic to understand the technical portions of a telecom business. All telecom and Internet-related companies use the above components - they are just put together and marketed in a different manner.
This also leads me to believe technology is not the discriminating factor in the success or failure of any business. That factor is more a product of understanding your market, developing a product with a well-prepared business plan, And then aggressively executing against your business plan. Technology can never stand alone, and very few successful businesses have ever been built solely around an emerging technology. The technology must be designed to solve a business challenge, or enable a new business model.
We have all gone through the exercise of taking an object, and determining what the purpose of that object may be. A sheet of paper may be a tool for recording written or printed information, it may be the raw material for a paper airplane or origami, just as it might be a tool for cleaning your teeth when you cannot find a pick or floss. The sheet of paper works well for all.
Computers and networks are similar. You ask what a computer is, and the response may be a word processor, or a communications terminal, or an emergency disk backup platform, or even a platform for playing games and entertainment. One computer may accomplish all the above, although the owner of each individual computer may give you a very different answer on how a computer should be used.
An Internet connection may be used primarily by one company for research and business intelligence, while another company may consider the Internet as a delivery system for disaster recovery backup and storage. Again, suitable for both, but very different in application.
Just as a sunset changes every day based on the presentation or conditions of its contributing components, the business must also consider technology as a tool to execute a successful business plan. It is important to first understand the business requirements, and then reach into the technology "tool bag" for the components needed to deliver.
(About the Author - John Savageau is a managing director at CRG-West, responsible for managing operations and architecture for several of the largest telecommunications interconnect facilities in the US, including One Wilshire in Los Angeles)
Psychic Sponge Syndrome: The Easy Inner-Centrifuge Remedy
Here's a nifty trick to use to clear yourself of any psychic "stuff" you may pick up as you move through the world. I learned the basic format for it from a woman who had the booth space adjacent to mine at a tradeshow.
Why You Are Special and Why Does It Matter
Why 'you are special'?Why and how does it matter?Things you can say to yourself to feel great and special always.Why 'you are special'?:You are special.
Dread Disease Dragged Out My Best
In denial, I was slow to accept Multiple Sclerosis. Who, after all, would embrace a diagnosis of the dread disease of no known cause, and for which there was no cure?"The mission of the National Multiple Sclerosis SocietyŽ is to end the devastating effects of MS.
An Extraordinary Person
I am not going to tell you the story of an extraordinary person, who did remarkable things in life. Why should I? Are you not an extraordinary person? What do you think about yourself? You possess all the assets of an extraordinary person but, unfortunately, you are not an extraordinary person because you don't think so.
Direct Answers - Column for the week of December 30, 2002Kendra and I have been dating almost six years. For the past three years I have constantly asked myself if she is the one.
Reclaiming Our Resilient Spirit
Our spirits are taking a beating. The daily barrage of bad news, violence, shrinking resources, global warming, and economic slowdown can put us in a state of frustration and paralysis.
Energy Work Basics Part 4: Imagine!
Einstein said, "Imagination is more important than knowledge".Did you know that athletes use the power of their imaginations to perfect their athletic performances? Musicians and vocalists do the same thing.
How Healing The Past Empowers Your Future
Everyday I meet people who have a chronic upset that runs their lives, and I notice that they are not even aware of it. Often the pain has become buried in their unconscious; or if they are aware of it, they choose to deny any power to combat it.
Wisdom of the Worlds Proverbs
You don't have to excavate diamond mines or oil fields to find one of the world's greatest treasures. All you need to do is look at the world's proverbs--the "people's wisdom.
Reach Your Dreams
About fifteen years ago I was rummaging through some old boxes in my basement when I discovered a stack of poems that I had written during my childhood. As I began reading, I discovered a long-forgotten world - one that sang with romance, adventure, and mystery.
7 Strategies To Make Room For Money
Laws of the Attraction notwithstanding, there are several external ways that you can make room for more money in your life.Yes, there are those of you who can manifest whatever you want, whenever you want.
The Secret Of Lasting Personal Change
Why do so many of us end up frustrated when we try to improve our personal reality?Why do diets end up in gained weight?Why do some people fail again and again at business?Why do others get into one bad relationship after another - in spite of their deep desire for a "good" relationship?Obviously no one *wishes* to fail in their personal or business life. Yet this is an all-too-common problemLet's face it! We want and deserve to make our lives a better place to be!We want and deserve success! We want a sense of security! We want a good relationship with ourselves and others.
Small Steps, Great Strides
Sacred space, sacred timeBelieve in your personal power, retrieve if lostExplore, enhance creativity to allow flow of positive energyDon't get stuck in a rut, seek out a form of support systemAssess, evaluate your attitude, believe in the power of positive affirmationValue your gifts, your talents, count your blessingsThink once, think twice, think again before making major decisions.Know your capabilities and limitations, your strengths and weaknessesDon't let problems get you down- are you missing the causeListen to your Inner Voice, your intiution, nurture your Spirit, learn to be in harmony with Nature and the elements Learn psychic protection, grounding, balancing , centering, clearing- find out how.
The Most Famous Line I Never Wrote
There is one line that can dramatically impact your life and I want to share this quote with you but first let me explain..
The TOP 5 Things That Keep You From Success
Everyone wants to be rich. A lot of people want to be successful.
How Would YOU React To Tragedy Like This?
The true story I'm about to share will have a profound impact on you, just as it did on me.One day a mother was in her kitchen doing the dishes, when through the window, out of the corner of her eye, she saw an alligator moving across the lake behind the family's Florida home.
Voices Inside My Head
Have you ever wanted to do something really major-something stupendous-something totally different and so down right incredible that the fact that you created the idea has you stimulated and excited?Like, for instance, you decide to open your own business. You have the idea of exactly what you want to do and how you want to do it.
Why are we trying so hard? It is like we are in a race to get somewhere and we don't even know where that is anymore. We have lost contact with spirit and the purpose we have given our lives and we are going around in circles chasing our tails.
Experiences in My Life Prompted Me to Never Give Up
Many people think that their life is a disaster that for some reason they cannot go on, they allow depression to creep in and continually give themselves negative bio-feedback. But you can over come and adapt and achieve anything you want in life.
Tsunamis in the Bible?
I have always wondered how the Red Sea parted as described in the Exodus story of Moses.The recent Tsunamis that happened in West Sumatra and the tremendous destruction that came with it got me thinking - was this what really happened to the Egyptian army when they were pursuing the Hebrew people while they were led out of Egypt by Moses?On the internet, many eyewitness accounts can be obtained very fast.
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