List Categories | List All Articles | List Articles By Title
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.
Many of us in the agency/marketing services world relied upon LookSmart's directory in the early days; especially as an offset to Yahoo's "my way or the highway" attitude when they became the 200 pound gorilla in the marketplace So, it's sad to say, but LookSmart appears to be morphing to just another portal with little marketing awareness of how to work effectively with the tens of millions of SMB companies that have rapidly embraced a web-centric business model. Their overall terms of services are geared for big companies and their SMB programs appear to be an afterthought at best!
One of the core issues that frustrates many small businesses is the difficulty in getting a listing that actually describes their company, products, and/or services accurately - to add insult to injury, you have to pay in some cases twice to have your listing upgraded. Apparently, LookSmart's editorial staff can't keep up with the demand, or is so pressured to maintain some internal quota their descriptions suffer accordingly.
LookSmart's new Small Business Listings program is simply not "small business friendly." It is a complex program with lots of important details buried in an FAQ and there are some "gotchas" in the small print - including being forced to wait up to 90 days for the return of the upfront deposit of $150. and paying a setup fee for a listing; but having it deactivated when you exceed the dollar amount of your "monthly click limit." I can understand their dropping the listing once you exceed your budget, but it does not seem equitable to charge $49. to setup the listing in the first place - your in essence subsidizing LookSmart's cost of doing business.
So, if your an SMB company what are your alternatives to working with LookSmart? We would recommend your assessing Google's new "AdWords Select" program which is geared more for business of all sizes; but, I must warn you there is some complexity in setting up this type of program as well. But, you certainly get much more coverage with Google - their rapidly becoming the dominant search engine du jour with approximately 40% market share of all combined searches.
Inktomi's "Search Submit" program should also be assessed as an alternative to working with LookSmart and as an adjunct to an existing Search Engine or Marketing program. They have partnered with some of the same companies that LookSmart is working with, including MSN, AOL, iWon, and many others. They offer very good value for the incurred costs, charging a nominal fee $39. for the first URL and $25. for additional URLs to have your web site "crawled" (assessed or indexed) on a regular basis for one year and sharing this information with the most heavily used search engines on the web.
Finally, you may want to consider utilizing standard pay per click ("PPC") search engines to drive qualified traffic to your web site and/or looking at competitive PPC programs offered by LookSmart's competitors including Yahoo, AOL, Alta Vista and others. Overture (formerly GoTo) is the dominant market leader in the pure PPC market that can deliver a great deal of traffic. But, there are approximately 150 second tier pay per click search engines available for assessment and you should be able to leverage your marketing costs by carefully analyzing your "keyword buys" via some of these PPC search engines including Kanoodle, FindWhat, Sprinks and many others.
About The Author
Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com
Offline Network Marketing Recruiting; Vital For An Online Business
I have become involved with many network marketing companies the last year.All are based on the internet and this is the big difference than when I last had a go at it about 10 years ago.
Anatomy of an Online Marketing Failure
Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."Husband: "I know Sweetheart.
Why Submitting Articles Gnaws at You Like an Unsent Thank-You Note
Writing and Submitting Articles is More about Psychology than Writing SkillI've discovered that even when a person understands the benefits from writing and submitting articles, there's seldom a snowball's chance in h*ll that they'll do it. Psychologists have a word for it - it's called resistance.
Internet Marketing Basics
Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words. Here I am going for an attempt which will be an overview, not an in depth affair.
Build Your Marketing Muscle
During a saxophone lesson the other day I realized how much regular practice can help a part time internet marketer. My teacher taught me a long time ago to just play for 15 minutes a day to progress.
6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you..
Automatic Internet Marketing and Business Success On A $25.00 Budget
There are plenty of free tools online for marketing. And many will get you sign ups and sales.
With Todays Internet, Is Banner Advertising Worth Your Time?
A banner exchange program is a network of websites that group together to promote each other's website. This is a free service and to join you simply submit your website with the network.
Want To Make Money Online? You Need To Sell What People Are Buying
For several years now, enterprising individuals like you have been trying to make money on the Internet. It's flexible, low-cost, and if you do it right, can be extremely profitable.
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again.
Marketing and the Hired Guerrilla
It's a jungle out there, so know and use your guerrilla marketing tactics! Jay Conrad Levinson wrote the book that started it all, the popular guerrilla marketing series. He has compiled a list of 100 tactics - most of them fr*ee - that savvy business leaders use.
Seven Reasons Why New Products Fail
The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market.
Marketing - All About Focus
Marketing would appear to be the great buzz word of the decade. Every self-respecting business team talks about it, yet many of us aren't even sure what it is, and even more are uncertain of how they should be doing it.
Learning the Value of an e-Business Website
Starting a business is a huge, but rewarding, task to undertake. An internet-based business is no exception and the same dedication and hard work is required to make it take off and be successful.
Use Landing Pages to Boost Sales and Capture Metrics
If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales.
Convey Website Credibility Authentically!
Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key.
A Couple Of Basic Killer Internet Marketing Techniques
There are many simple, infallible ways to earn income, and one of the surest ways is through marketing your business on the internet. When you learn basic internet marketing techniques, you'll wonder why you haven't already jumped on the bandwagon.
FFA Links and Free Classified Ads Dont Work
There are many ways to initiate traffic to your website, but unfortunately there are some that are just a waste of time. Two kinds of advertising many webmasters get caught up in when they first start to get their website rolling is Free For All (FFA) links, and free classified advertising.
Marketing Maxims for Todays Challenging Times
These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy.1.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !