List Categories | List All Articles | List Articles By Title
The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?
Since I usually don't control if or how a website links to me, I began thinking for a solution.
Part of Google's ranking algorithm includes analyzing the anchor text of links that point to your website. Anchor text is the text that comprises a hyperlink. If I placed a link from my website to eBay's laptop auctions - and used "discount laptops on eBay" as the link text - "discount laptops on eBay" would be the anchor text. Google takes the anchor text of a site's backlinks, and uses it to determine how that site ranks for a given keyword.
When you search for many well-known companies, they are at the top of the search results. Why is that? Part of the reason is because thousands of other websites have linked to them using the company name as anchor text. For example, if I wanted to link to eBay, the word "eBay" would most likely be the anchor text to my link.
Aside from that fact that you know eBay is an online auction site - why would you search for the term "eBay"? Most of startup companies do not have the name recognition advantage eBay has. It is doubtful that people will search for your company name.
That's when an idea hit me.
Why not include one or two industry keywords in your company name? That way, every time a website links to you, they will automatically include those keywords in the anchor text. Even if they don't search for your company name, you'll still receive the same effect.
Time for a real-life example of this. I am working to create a Hyundai Tiburon performance and accessories information website that makes money off affiliate sales. Instead of naming the website "Tiburon World", I could name it "Hyundai Tiburon Performance & Accessories", and use the domain "hyundai-tiburon- performance- accessories.com."
By including keywords in the title of my new Tiburon website, every time a website links to me, important keywords - "Hyundai Tiburon," "performance," and "accessories" - will be automatically included in the anchor link text.
Of course, you may want to create a more memorable name if this company or website is going to be large and advertised offline, but small information sites and directories can achieve higher search engine position using this technique.
Josiah Mackenzie is an entrepreneur, small business owner, and investor. He shares business advice and tips through his website, http://www.josiahmackenzie.com.
Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact.
Online Advertising Traffic and the First Law of Web Surfing
Hint: don't send send your online advertising traffic to your homepage. How do you convert online advertising traffic into customers? The key is a phenomenon of human behavior that only comes into play on the web.
Profiting From Your Online Business
Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response.
Road Map to Internet Marketing Success
Today, the internet has become part of our life. We communicate, trade, and find entertainment over the internet.
Internet Marketing - A Maze In A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route.
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find ItWhether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community).
Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer
In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer.We are going to about some of the actions that you can do to enhance your experience of being a successful marketer.
Internet Marketing Tip - Go For The Bronze
Go for the bronze.Repeat.
20 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner.
Top 3 Online Business Success Needs
1) Web SiteThis is for sure the most important part of your online business, this is how you create your presence on the Internet. Being in business online and not having a web site means you have no place where your customers can find you.
How You Can Promote Products And Services In Internet
There are two ways how you can promote products and services in Internet:1. Google Adwords?More than 200 million people a day search on Google? for products and services.
Automatic Internet Marketing and Business Success On A $25.00 Budget
There are plenty of free tools online for marketing. And many will get you sign ups and sales.
How to get an Internet Marketing Education Without Spending a Nickel
Do you want to create a passive income? Are you bewildered by all the educational Marketing products out there? Are you on a low budget or trying to escape from a huge debt load?Well, I answered a big "Yes!" to all the above, especially, the last oneMy job sucks. I can barely make ends meet and I have some medical problems which make a "normal" working lifestyle very difficult.
Fast Forwarding Your Business with Instant Messaging
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.
Many Small Revenue Streams Are Best
There's an old story about a guy who had a fruit stand. On the fruit stand there was a single orange with a price tag hanging on it.
Strategic Internet Marketing Is Planning
Strategic Internet marketing is a way to define your potential market. Before you build a website or Internet business you must studying your potential customers, examine your competition, and explore your opportunities for success.
3 Quick and Easy Steps to Earn Money Online!
Do you own a web site that is continually failing to make you any money? Don't feel alone because 90% of the web sites on the internet are just like yours. So, what if I told you that you could earn money online, practically overnight!You might not believe me but the facts are you can.
Are You A Web Wannabe?
Web marketers see it all of the time.Companies of every size and description still have unrealistic expectations with online marketing.
Sins of the Internet Marketing Godfathers
What is an Internet Marketing Godfather?Someone who I *perceive* to know more about Internet Marketing Stuff than me. Usually, my thinking tells me that if they are making more money than me, I should listen to them.
Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices
Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !