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How to Create an Interest Story for the Press
What makes a good interest story?
An interest story is just that, an interest story. It means that you have something interesting to say and therefore have something of interest to be printed. The problem is that everyone else has something of interest to say. You must make your interest story very unique and something that the readers of the media will want to read. Without a twist, you become just a common place story that will likely end up in the waste basket. So how do you make your story interesting? First you must see what the media is looking for. Each newspaper, magazine or other publication has a different slant to make their publication more saleable. You will need to gear your story to satisfy their needs. Secondly, you should also take a look at what your story is and make sure that it is a story that you can repeat quite easily. Do not make things up because you may find yourself in a position to defend or expand on the story and will not know what to say.
Lastly, the story will need to be part of how you have defined yourself and your business. It is the essence of the company with you as a part of that company. The interesting story may be a unique way you have dealt with customers to make them happy, or it may be a technology you invented to fill some unique niche. You must make your story worthy of reading and worthy of printing in the media. An interesting story can be anything from the way to present your proposals to how you aid other businesses to succeed.
An interesting story is likely to lead some people to contact you immediately, and perhaps other newspapers or publications will also want to know more. You must prepare yourself for additional articles and expansion of your story. You will also find that people on the street or at networking events will want to know more too. What a perfect opportunity to pass out your business card.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Politics, Religion, Race; Conversational No-No's in Business
Do not destroy all your positive displacement and high energy and customer confidence by discussing politics in your small business. Remember not every one in the world is as smart as you are or sees as much dealing with all these different types of customers in so many different professions each day.
The Secrets of Effective Networking
Before we talk about specific networking tips I want to address a critical aspect of networking that is often overlooked. Sometimes we are so eager to network that we don't stop to consider whether or not we are investing our energy in the right places.
The 7 Habits of Highly Horrible Networkers
Networking is a term that didn't exist (academically) until almost 40 years ago. It's a word uttered in and around the business world every day, yet is unclear to most as to how it actually works.
Putting The Fun Back In Networking
Networking is one of the most important skills a person can attain to be successful..
Lesson 15 - Meeting the Prince with More Reputation than Power
The StoryBusiness has a habit of testing us as individuals and as entrepreneurs. Several years ago I retained my first entertainment agent to represent my business and me.
Volunteering for a Networking Group
When is it appropriate to volunteer to take a position in the group?Have you heard the saying that "the fastest way to get anything done is to ask a busy person"? It is very true. What it actually boils down to is the fact that busy people are often very well organized and have the ability to delegate some of their tasks.
Hey, Whos the New Guy? How to Make Guests and First Timers Feel Welcome
The New Guy is a person we all know. And regardless of age, gender, race or personality - spotting The New Guy and stepping onto their front porch is your duty as an existing member of any organization.
Networking for Wallflowers: How to Profit from Getting into the Crowd
The two most common complaints about networking are: 1) I never meet people I can do business with and 2) I am always so uncomfortable going to networking events. These two complaints are related and can be relieved with a three step approach to networking that helps even the most frustrated networking wallflowers.
Two-Step Your Communication
Ever use someone else to get your message out?For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.
Five Stumbling Blocks To Successful Networking And How To Overcome Them
The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships.
Networking - How To Do It
Networking is probably the oldest, easiest, most effective and least expensive way to get more business. It doesn't necessarily involve selling your product or service but it does mean selling yourself.
The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf
Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success.
The Five Step Formula For Getting Prospects to Call You
Are you tired of prospecting for new business?Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?Wouldn't it be nice if you could just sit down at your desk and have the phone ring knowing that new business is on the other end of the line?Who wouldn't, right..
Building Business Relationships in a Roomful of Strangers
You approach a stranger at an association meeting or industry conference with you arm outstretched and say: "Hi. My name is?.
Network Marketing Secret: On Becoming the 'GoTo' Guy
For years we've been taught to identify ourselves as reps for one XYZ company or another.~We have our fancy business cards printed, some letterhead, maybe an address stamp.
Are You Building Relationships Online?
How's your relationship?I'm not prying into your personal life, so no need to worry. it's just that lately I've noticed something about most network marketers which got me thinking.
Build Your Business through Strategic Networking
Networking - it's the latest business trend. Or is it?Actually, business owners have always engaged in the art and science of networking.
Unforgettable First Impressions Part 3: Time is (Not) On Your Side
You only have three seconds?Connect in under a minute?People decide if they like you within the first ninety seconds?Make the sale in the first five seconds?You get the job within four minutes?Always make a friend in less than 30 seconds?Ahhhhhhhhhh!! Which one is right!?I've read almost every book on first impressions, and the primary issue addressed tends to be time. (Or lack thereof.
Hows Your Net Working?
In recent weeks, I've had the opportunity to pass along no fewer than five referrals to other people in my network. I also recently received a very professional and non-pushy email from someone I've never met, who is a member of an organization I'm part of.
Mobile Car Wash Companies; Trading Tips
If you run a mobile car washing firm we recommend trading for as many products and services as possible. You should trade for both personal and business items.
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