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Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
My company, The Detail Guys were commissioned by the Top Brass of CSX Railway to clean and Detail The Kentucky Derby Train for the 129th 2003 Kentucky Derby at Churchill Downs in Louisville, KY. So many famous celebrities have made the journey to Churchill Downs over the years on the Kentucky Derby Train that you could not possibly mention them all. Several Presidents, Future Presidents, Governors, Leaders of the Free World, Entrepreneurs, Industrialists, Movie Stars and Persons of Notice have made the journey on The Kentucky Derby Train.
CSX realizing bids the job out each year for the annual ritual of the detailing of the Kentucky Derby Train. They ask tough questions and demand perfection. Luckily they picked our team as a valuable vendor worthy of the crucial and important job, also knowing of our environmental Best Management Practices to prevent wastewater run-off awarded us the contract this year. The Detail Guys cleaned and detailed the most famous party train in the United States, perhaps the world in record time for an important date in the annals of history. We also did it without a drop of pollution using our great products and environmental procedures another thing CSX are sticklers for; they care about the environment and anyone who works with the company knows their policies are some of the toughest in the industry today. Not a drop of wastewater was even allowed on the ground; seriously.
The annual running of the Kentucky Derby is the largest and most popular of all events in Kentucky, drawing spectators from all 50 states and 35 countries. After 129 years of this annual event the tradition is quite impressive still. This years Kentucky Derby winner was a 50:1 long shot. The Train leaves from Florida's First Coast and travels to the Kentucky Derby in first class Five Star Style for the running of the Kentucky Derby and then returns with several important stops along the way. We are so proud to have been able to create the shine for the annual historic trip. And this Kentucky Derby was one of the best ever experiences for the attendees and the individuals fortunate enough to know the right people for a place on the Train.
God Bless this historic event, train ride and the people who have made it possible and so great through all those years. This truly is what makes America so GREAT !
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives.
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at what it suggests.
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product.
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in.
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledgeLow-Cost, No Cost PR strategies you can use immediately:* Speaking engagements* Guest columns* Radio Expert* Volunteering on charity committees; member of a charity board; pro-bono work for a charity* Award submission* Web Site* Special Events* Newsletter (e-mail)* PublicityHow to decide which PR strategies are best for you:* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write.
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences.
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