List Categories | List All Articles | List Articles By Title
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on. Maybe next time you can beat them to the punch and reach thousands at no cost.
The only way to get lots of free advertising is to develop a Press Kit, also commonly called a Media Kit. Once you've produced a folder full of information about you and your business, present it to your local media people - editors, producers and writers. A good Press Kit shows that you're media-savvy and that you understand how the game is played.
A Press Kit is a necessary marketing tool. It's a folder containing information that will help reporters write an accurate story about your business. It helps reporters save time and improve accuracy. Reporters don't have to spend time on follow-up calls to the source (you) for more information or to double check numerous facts. You've provided them all for them. Your respect for Media people with be appreciated and your time in developing this package will not be wasted.
It's usually assumed that the only people who need Press Kits are the Non- or Not-for-profit sectors, doing work and raising funds for special needs groups. Not so!
- Musicians with upcoming gigs or CD releases.
- Grass roots Political groups needing positive attention drawn to their cause.
- Companies with new products they'd like reviewed by Trade and Commercial Publications and Newspapers, TV Programs, Websites and specific Radio Talk Shows.
- New companies just opening their doors.
- A company which has won an Industry Award.
- A company sponsoring an event, fundraiser or just for fun.
- A business person seeking to become a Specialist in their industry to garner regular media attention in order to increase exposure and sales.
- Most big businesses have a Press Kit prepared and regularly updated for use at a moments' notice.
- Your company has just received major media attention and you want the world to know!
- Your company has sponsored a contest, survey or charitable event that people would have an interest in being involved in.
Sound like a lot of work? Initially it can be, but it's worth the sweat equity you put into it. Develop a well written Press Kit, including product information, a personal biography and a list of questions for your interviewer and you'll be placed in front of thousands in no time, for free. You'll be the industry specialist. You'll be the one everyone calls on because nobody knows better than you. Best of all, you'll be the one the customers call and it didn't cost you a dime.
Linda Laforge-Koebel is an advertising professional dedicated to the business success of her clients. To find more resources or to sign up for the Business Booster newsletter visit her at: http://www.CreativeEngineer.com or contact her by email at: email@example.com
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same.
Killing Them Softly
The world has woken up to ethical issues in corporate governance & accounting practices. Corporate heads that were not guillotined were forced hang their heads in retrospective shame.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those outside folks that MOST affect a manager's organization.
How to Form a Relationship with a Newspaper
How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news.
Managers, Which PR Is Right For You?
An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among your most important outside audiences leading directly to reaching your objectives.
Make Your PR Budget Work Harder
Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release.
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
Ten Media Crisis Tips
No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization.
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.Here's where the publicity game gets interesting for marketing-minded financial planners.
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch.
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.
Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.
PR: Short Form for Managers
Experience tells me that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.Here's what I believe they're missing, i.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !