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Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,
The good news is that creating a press kit that actually works
The Psychology of a Press Kit
There are two fundamental rules to creating a good press kit:
1. The press kit exists to make the journalist's life easier, not
2. Everything in the press kit goes to support your clincher.
The Elements of a Press Kit
The Cover: In my twenty years as a publicist, I have never
Some businesses choose to get stickers printed up with their logo
Letterhead: The first page of each press kit element should be
The Lead Release: If your press kit is going out in support of
Backgrounder: This is the element of your kit that provides,
Your pitch letter (based on your clincher) made a claim of some
The backgrounder also must demonstrate that enough material
To write a backgrounder, do some role playing. You're a
Bio: Only include bios of people who are relevant to the pitch.
Fact Sheet: The fact sheet should distill the entire press kit
Other Stuff: Filling out the kit with a company brochure and a
Bill Stoller, the "Publicity Insider", has spent two decades as
She Who Has the Gold...
?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it.
Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customes away by the owner's attitude. Stop to think, please, who is really more important, your customers, your chef or your own cost-saving ideas? True, you have to keep your chef happy but not if he refuses to cook what the customer wants and you, Mr.
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back.
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.Why business owners and managers should consider supporting non profits as part of their marketing strategy:1.
Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Publicity: Five Tips for Calling a Reporter
Always ask, "Is now a good time?"Deadlines in journalism are unrelenting and unforgiving. Using these as your first words after "hello" shows the reporter you're sympathetic to her needs.
Gaining Free Publicity Through Press Releases
One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity.
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset.
Want To Join the Bandwagon? Be Sure It Has Wheels!
Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.
PR Power: How to Write a Killer Press Release
I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project.
Writing A Press Release
News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business.
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No.
If Your PR Cant Do This, Bag It!
As a business, non-profit or association manager, why continue a public relations effort that doesn't deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives?Time for a change. One that will base your PR effort on a fundamental premise that makes sense.
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