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The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your
Bottom line: if your e-mails don't get read, you have no shot at
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain
The most important step is learning how spam filters think, and
Rather than taking up space here with all the how-to's, allow me
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
Here's how to do it: 1) Place the word "News" or "Press Info" or
2) Try to incorporate the reporter's first name also at the
3) If you know the name of the reporter's column, for instance
With these three tips in mind, a successful e-mail subject line
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
That's a heading that will stand head and shoulders above the
Here are a few more e-mail do's and don'ts: Do:
* Make the information you place in the subject line short and
* Don't get cute or be too vague in your subject line. For
* Try to make your most newsworthy points at the top of your e-
* Include your contact information, including cell phone, e-mail
* Include a link to your website if you have additional
* Include more than a short pitch letter or press release in the
* Allow typos or grammatical errors.
* Include an attachment with your e-mail. In this day and age of
* Place the following words (by themselves) in the subject line:
* Send an e-mail with a blank subject line.
A cool tip: Use Google News (www.news.google.com) to search for
Bill Stoller, the "Publicity Insider", has spent two decades as
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1.
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Mind Your Own Business!
And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts.
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release.
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company.
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
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