List Categories | List All Articles | List Articles By Title
Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.
Looking at the various types of media, we realise just how large the choices are for anyone venturing into buying or selling something. At the same time, there is the factor of convenience. It wasn't so long ago, when the customer either went to the shops, to buy, or looked in the local or national press, to browse through the classified and commercial advertisements.
Then came along the advent of radio and television, which provided a whole new concept in advertising. You could now sit comfortably at home, and listen to, or indeed see, advertisements for your favourite products. But this didn't provide a huge market in private individual advertising, due to the costs involved, although some local radio stations were able to provide so called 'small ads'.
It has been customary in the past, for someone wishing to sell a product, to advertise it in the local and national press. This continues today, as one only has to browse through the papers, and see thousands of adverts from private individuals.
In recent times, we have seen the evolution of the computer, as an additional source of advertising, and more and more people are turning to this method, as essentially it is one of the most convenient methods of placing an advert. It is also very easy for buyers to browse through the ads, or more specifically, type a word or phrase into a search engine, and save time in being directed straight to the object they are searching for.
But let's not be complacent about online advertising, either from the buyers or the seller's point of view. Those of us who run online shopping websites are responsible in ensuring that our customers get a clear and concise picture of exactly what they are entering into, when they open a webpage. It is our duty to provide people with the facts, particularly if they are entering into any online financial commitment. How often do you see the 'added extras' tucked away, after completing the initial registration details, or see an additional credit card fee charged? How often do you see an initial price, only to be weighted down with hidden extras? It is imperative in this day of high technology that the end user, that is, the customer, is provided with the full facts of a transaction, at the very beginning.
Starting off with a low or 'bargain' price is all well and good, if that price is the final price, but far too often we see the final price creep up with additional fees, charges, add ons, call it what you may. The responsibility lies with the vendor, to ensure that the price has no 'furry' edges, and is transparent. If there are taxes in addition to the price, we as vendors, should state so, from the very off. If there is postage and packaging, extra costs for additional services, or anything else, it needs to be stated at the beginning.
Keeping standards extremely high and not taking advantage of the speed in which online transactions pass from one page to the next, to reach the final destination, is an objective that many online businesses have adopted. Unfortunately, there is still a long way to go, for many. Let's hope we will all, one day, maintain the standards that the general public deserve.
Paul Bryant is the Chairman of Wamee Ltd, a UK Online portal, for people to buy and sell almost anything. The website address is http://www.wamee.com. Wamee maintains a policy of transparency and clarity in every aspect.
Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on the reality that people act on their own perception of the facts before them, leading to predictable behaviors. And equally sold on the next step too, create, change or reinforce that perception/opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines.
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works.
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.Why business owners and managers should consider supporting non profits as part of their marketing strategy:1.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
Creating Event Magic through Planned Video Production
Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.
Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
PR: Behavior Modification Specialist
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory.
Austin's Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in.
Top Five Publicity Myths
Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people.
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard.
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way of thinking, and move them to take actions that allow you to succeed.
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? 'Doubtful' is a certainty, to say the least!A few years ago, I perchance drifted across a book titled 'To Sail Beyond the Sunset' in which Robert Heinlein's character, Jubal Harshaw, said something that left a lasting impression on me, and ergo, naturally, on the way I look at life. Jubal says "Happiness lies in being privileged to work hard for long hours in doing whatever you think is worth doing.
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !