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Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
When you use your knowledge of the media to package a story, you:
--Know when and how to call the media
--Know what to send (hint-it's not always a press release)
--Know how individual reporters like to get information
--Think like a reporter
When you use your creativity to package a story, you:
--Devise timely news and angles that get the media's attention
2) Help the reporter (and help yourself). You will get a reporter's attention, and keep their affection, when you are helpful to them. When you contact a reporter, always have three talking points and a key objective. If the reporter asks for any information, such as academic studies or government statistics, cheerfully offer to get it for them. But you don't want to tell too much. Don't offer information on a competitor-you may end up squeezing yourself out of the story.
3) Honor the rules and the process. No matter how much help you provide, the story is still the reporter's, and there are lines in journalism that you as a resource cannot cross:
--If a reporter says they are not interested in your story, don't press
--Do not be offended if the reporter contacts competitors, or gets an alternate point of view
--Do not ask a reporter if you can read the story (they will be offended)
--Do not repeatedly ask a reporter when your story will be published
4) Hustle to get to a reporter before your competitors. In the crowded business environment, a key to getting publicity is that if you recognize a potential story, drop everything and develop a package for a reporter. Your competitors are probably seeing the same thing you are.
5) Leverage your results. The glow of seeing your name in print need not disappear when the next day's newspaper comes out. You can use that story over and over again in your marketing and publicity efforts. Print out the article on your letterhead and send copies to your top customers, to your friends and family. Include it in your standard sales kit. You've been anointed an expert by the media, and this status will help you grow your business.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
Perception Persuasion Behavior: PR at Work
Managers - the business, non-profit and association sort - really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation.
Financial Planning Publicity: When Talking to the Media, Dont Fake What You Dont Know
Relationships are based on trust-not just romantic relationships, or doctor/patient relationships, but practically any relationship, even the one with your auto mechanic.That's why the absolute worst thing a financial planner can do in their relationship with a reporter-especially a new relationship-is to give them false information.
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions.
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Media Relations: How We Landed on the Wall Street Journals Front Page
Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media.
Starting A Publicity Program
Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can send the business into a new stage of growth.
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active
The Acai Berry is starting to gain world wide recognition as a "wonder of nature." On a recent Oprah Winfrey show, titled 'LOOK 10 YEARS YOUNGER IN 10 DAYS," it was named as one of the top ten superfoods in the world for combating the effects of aging.
How to Write Press Releases That Work And Get Free Publicity
One study found that as many as 90% of the stories you read every day in the newspaper came about because someone sent a press release. Why aren't some of those stories about you?When people see you in the media, you become familiar, even famous! And it gives you credibility.
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment.
Are You Dissing Public Relations
If you leave a star player sitting on the bench, you could be the loser.Look at it this way.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors.
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.
Whats Your Op-Ed?
Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
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