List Categories | List All Articles | List Articles By Title
Dump Your Speeches For Leadership Talks
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, "I feel as if I'm Daniel going into the lion's den."
Indeed, it was the business equivalent of a lion's den that he was entering. Hired from a competing firm, he was a stranger to the company, a company hobbled by declining market share and bad morale caused by the arbitrary actions of the previous CEO, an isolated dictator.
"This is the first time most of them will see and hear me," he said. "I'll give a presentation on the state of the business."
"Hold on," I said. "Don't give a presentation. Give a Leadership Talk instead."
There is a difference, I explained, between a presentation/speech and a Leadership Talk. A presentation/speech communicates information, but a Leadership Talk not only communicates information but makes a deep, emotional, human connection with the audience.
Most leaders give presentations and speeches most of the time when they should be giving Leadership Talks.
"You're facing an important leadership situation," I said. "The old saying, 'You never get a second chance to make a first impression' applies here in spades. You've got a great Leadership Talk opportunity. But to have people believe in you and follow you, they must be emotionally committed to you and what you say. So understand what their emotional needs are."
I went out into the field and talked to a number of his managers and found out that they were feeling intimidated by the demands of increasingly sophisticated customers. I found out that they feared not being supported in the decisions they made in the field. I learned that they were angry at having to meet what they considered unnecessary reporting requirements. I learned that they didn't trust the top executives.
Intimidation, fear, anger, distrust . . . those emotions described the state of his audience and, in truth, the state of the business.
The CEO gave a Leadership Talk that spoke to and answered the needs of those emotions, a talk based on the single idea that he was a person that they could trust.
That Leadership Talk marked the beginning of a turnaround for that company.
The lesson: Analyze and speak to the emotion of a situation, and you can become a dramatically more effective leader.
Make that analysis happen this way:
* Know the difference between a presentation/speech and Leadership Talk then view every speaking situation you encounter as either a presentation/speech situation or a Leadership Talk situation.
* Know that you rarely give presentation/speeches and that The Leadership Talk should be your primary leadership communication tool.
* Analyze the emotions of your audience by asking what they feel at the time you speak, what they fear, what angers them, what inspires them.
* Structure your talk around emotional-talking points. For instance, list three things that angers your audience. Make those things the main headings of your talk.
* Speak to them about their emotions. Tell them, for instance, that you realize they are angry and what they are angry about. Tell them what you realize they are feeling.
Speak thus, and you are revealed in powerful motivational ways. Furthermore, they are revealed to themselves.
These revelations can create strong bonds between speakers and audiences.
Understand the speaking situation in terms of its emotional content, and you understand that situation in new ways. Understand it in new ways and you speak in new ways. And when you speak in new ways, your audience acts in new ways.
2004 © The Filson Leadership Group, Inc. All rights reserved.
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: email@example.com
The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. - and has worked with thousands of leaders worldwide during the past 20 years helping them achieve sizable increases in hard, measured results. Sign up for his free leadership ezine and get a free guide, "49 Ways To Turn Action Into Results," at http://www.actionleadership.com
Top 6 Reasons Why You Need a Remote for PowerPoint Presentations
A top complaint from audience members is that many presenters put too much emphasis on PowerPoint and technology while neglecting the message and interaction with participants. One way to deliver more effective presentations that improve your connection to your audience is to add a remote control to your presentation tools.
Leaves Your Audience Hungry For More! -- Presentations That Get Results
Regardless, if your goal is to make a sale or educate. You don't want to fall prey to the mistakes that many presenters make -- loading us down with piles and piles of information and communication hodgepodge.
What Every Manager Should Know About How to Sharpen His Presentation Skills
Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, here is the key to your success: organize your presentation by keeping them in mind.
Trade Show Victory!
So you're going to have a booth at a trade show. How exciting - or how terrifying - depending on your state of mind!First of all - remain calm - you're not the first person to do this.
7 Myths That Make Meetings Miserable
Myth 1: Executives belong in meetings.Although the demands of business cause executives to attend more meetings than other professionals, executives need to avoid meetings.
Speech in Business
The social skills of a small businessperson, franchisee, independent contractor or manager are all important. Speech and body language are first impressions and weigh heavily on the decision making process of a potential prospect or customer.
Building a Trade Show Display
If you are taking your newest products to a trade show then you will need to come up with some ideas on how to build a trade show display in order to adequately market your products. You might seem at a loss and cannot think of anything, however building a trade show display is not so difficult if you sit down and think about it.
How to Teach: Lecture vs. Discussion
WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of course, the lecture is the only workable format. For instance, when it is necessary to reach a large audience in a short time frame, or when the attendees have no knowledge of the subject whatsoever, there is really no choice.
Don't Give Presentations Or Speeches - Give Leadership Talks Instead
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I'm Daniel going into the lion's den.
The Missing Link in Presentation Skills Training
Imagine you are the most amazing figure skater who ever lived. When rehearsing in a peaceful, empty rink, you demonstrate the ultimate in athleticism and artistry.
Give Your Audience Something to Talk About
There is an old saying: "The first thing to do when the audience goes to sleep is to prod the speaker." Most presentations are not intense enough.
Watch Out For Power Thieves
"I'm not an expert on this topic, but . .
Can Stage Presence be Learned?
What is stage presence? Can it be learned?There are, undoubtedly, some 'naturals' in this field. The fine Welsh actor Richard Burton, for example, on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commented on Burton's extraordinary stage presence, in particular his stillness - the audience were drawn to him even when he was apparently doing nothing.
PowerPoint Presentations: How to Use This Tool More Effectively
Many of us use PowerPoint to convey a message to both small and large groups. Too often we see "death by powerpoint" in the corporate environment where people don't use it effectively.
The Ten Essential Tips On Writing A Powerful And Persuasive Presentation
Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed.
Communication Barriers and Simplifying the Communication Process
The communication process can be much more difficult than a person thinks. Unfortunately, many times a presenter does not realize that their message is being lost until it is too late and they have gone through an entire meeting/lecture talking away about something that their colleagues/audience thinks is absolutely meaningless.
5 Breakthrough Marketing Ideas
Do you ever get frustrated with your marketing? Are you putting in a lot of effort but not getting the results you want? Don't you wish you could just hit a switch and get a better response from your mailings, sales calls and web site?You hear a lot about breakthroughs; is it all hype, or can you really create a breakthrough in your marketing and sales? I know that you can.I spent last weekend skiing in Vermont with my spouse, nephew and his finance Sonia.
Super Preparation - Keys to Getting a Great Start to Every Presentation
Super Preparation -Keys to Getting a Great Start to Every Presentation Novice and expert presenters alike have had the experience of feeling a little (or may be a lot) nervous before giving a talk. In working with hundreds of people to help them improve their presentation skills, one consistent theme has emerged: once people get started, assuming things go relatively well, they begin to relax, become more natural, less self conscious, and therefore more effective.
Developing Successful Demonstrations
SUCCESSFUL DEMONSTRATIONS: All of us have seen demonstrations in one form or another. Some were more successful than others.
Choosing a Company Shirt vendor
Where can you choose a company shirt vendor? There are many catalogs out their with more than competent companies selling logo'ed attire for small, medium and large businesses. Online there are many great companies too which have low costs for shirts and then put on your logo and send them to you.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !