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Solution-Sell is a Myth!
Who among us is not already up to here with the omni-smarts who wax poetic the benefits of "Solution Selling." Now it may seem strange for me, the author of the book "Up Your Income! Solution Selling for Profitability" to cast aspersions on the merits of this approach.
Referrals: Getting Good Business By Doing Good Business
Whether you're a conventional sales person, a professional - such as a dentist or lawyer or doctor - or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals.
How to Buy Wholesale Store Fixtures for Your Business
It may sound funny, but honestly, if you're opening up your own retail store the last thing you'll ever want to do again for the rest of your life is buy anything retail -- especially if it's for your own store. Buying your store fixtures wholesale is not only mandatory it's a last resort after you've tried buying antique fixtures at a fraction of the cost.
5+5 = Your Dream
JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking..
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.
How to Write Effective Selling Proposals
Depending upon how much you enjoy writing, writing sales proposals can be a joy, purgatory, or something in between. However, if you sell a complex product or one that involves the delivery of professional services, learning how to write effective selling proposals can be critical to your success.
The Best Day In The Week
The best day of the week is TODAY, of course. Yesterday's are lost forever, and we know only too well that tomorrow isn't promised to anyone.
Talking To A Prospect As If To A Friend
While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite.
Five Deadly Sales Letter Mistakes
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.
Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing sales by solving your customers' gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.
Schedule Telemarketing Time For More Success
Telephone canvassing, or cold calling, is the practice of sitting down with a long list of potential prospects you've never met and telephoning them, one at a time, to learn which of them needs what you sell and then arranging to sell it to them.Believe me, nobody likes telephone cold calling.
Ask for the Business
Many times in the process of making a sales presentation to a potential client, we will break down our product piece by piece, explaining all of the features and benefits it has to offer, then we expect our customer to have immediate buy in, and purchase our product based on the presentation they just heard.Unfortunately, it does not work that way.
If I Wanted To Sell For A Living, I Would Of Majored In It In College
By a show of hands, how many of you grew up as a kid saying to yourself, "I can't wait to grow up until I become a salesperson"?Why do people go into sales? Here are some reasons people have given to me and sales managers when they apply for a sales position:? I don't know what else to do in life, so I might as well sell.? I'm tired of my present job of (you fill in the blank), so I guess I'll go into sales; anybody can do it.
Ten Top Tips for Terminating Telephone Terror
1. Make telephone callsFew things are more terrifying than the unknown.
The Prejudging Predicament
There's a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects.
The Trusted Advisor Relationship: What Is It, and What Should It Be?
For the past months, maybe a year, I've been hearing sales groups talk about the need to become Trusted Advisors (I'll call them TAs). I suspect that the problems cropping up in the sales arena these days - the increased length of the sales cycle, the increased levels of competition - are leading sales management to base their initiatives on being of true service to prospects, as a way to seem different from the competition.
Dont Let Rattlesnakes Scare You
Recently I was out trail running along the South Fork of the Yuba River. The Yuba River is in a beautiful canyon running east-west through the middle of Sierra Nevada Mountains of California.
Give Up the Need to Sell
Most business people will tell you that selling is not their favorite activity. Let's explore a way to look at the process of sales a bit more favorably.
Selling - Remember These Ten Rules and Succeed
There are thousands of books and seminars on how to succeed. What many don't make explicit is the requirement to be a great salesperson - even if you're selling an idea!Here are the ten simple but powerful rules that will guide you in all your selling decisions.
6 Creative Questions To Move From HOW Are You To WHO Are You
Imagine you just met someone new. The formalities of names, jobs and the like have been exchanged and you seem to be getting along famously.
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