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The Anatomy of a Sales Letter
When Dr. Frankenstein exclaimed "it's alive.
How To Make An Extra $100,000.00 Each Year
HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGEMcDonalds has added over 200 billion dollars to their sales with their one line "Would you like some drinks or fries with that?"Sales are made or lost by what is written in your online store.
Why Executives Wont Take Your Call
Do you hang up on telemarketers? 9 times out of 10 I do. Why do we do this? I hang-up because I am afraid that they are going to waste my time.
Great Telephone Skills
Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.
Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves.
Too Much Empathy Will Cost You Money
Ever have a prospect start out your sales call by asking you "so how much does this cost?" as the first question out of his mouth? How you handle this question, and subsequent ones like it, will greatly influence the outcome of your sales-call. Right now is an excellent time to examine some of your beliefs about selling.
Can Walmart Make You Rich?
Have you ever shopped at Walmart and thought..
Selling a service isn't the same as selling a product. Your prospect is buying an intangible.
Future Business Key Element In Sales
A challenge facing many businesses is how to maintain a constant stream of customers in order to provide a regular cash flow.One method is to choose a location that ensures a steady flow of traffic past the door, creating a constant awareness of the business.
How to Build A Steady Stream of Customers--Step One
The success of a small business depends upon a steady stream of good customers. To build that stream of customer a business owner must examine five critical points in their business operations.
The Top 10 Myths About the Sales Profession
Myth 1: Sales People are all Shady!In the Broadway play "Death of a Salesman" Willy Loman was a down and out emotionally spent Salesman trying to understand his life after 34 years of traveling up and down the roads selling his products. The negative stereotype of a Salesman is rooted deep into the subconscious of society.
Stop Screwing Up Your Sales Letter
HANDLING OBJECTIONSSales presentation is not always going to be plain sailing. You must expect objections.
Packaging Maketh the Person
The multi million pound cosmetics industry is acutely aware of the value of packaging. You'll know this if you've ever bought anything from those glamorous ladies whose counters are always just inside the front door of Department stores.
How to Revive a Dead Lead
It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies.
What Do Mobile Auto Detailers Clean When it Rains?
A mobile auto detailer and their profits are tied to the weather perhaps more than any other business. There are ways to make money even on a rainy day if you are smart.
Do Your Customers Buy On Price Alone?
Here are four simple things you can do to take price out of the equation!It's frustrating when people appear to be focused on price alone. All they talk about is the price.
Warming Up To Cold Calls
Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves them paralyzed with anxiety.
Business Lessons Learned At The Mall
Normally in this column I dispense highly-intelligent small business advice in response to thought-provoking questions submitted by future and fellow entrepreneurs. This week, however, I have a couple of questions for myself, one of which makes me wonder how truly intelligent I really am.
Why Arent They Buying?
You've polished your sales page over and over againuntil it's gleaming with benefits. You're gettingplenty of traffic.
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