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Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.
You can do this yourself, or at least very affordably
Here's a quick tip that you can put to use immediately that doesn't require any specialized knowledge of the Internet. You can do this yourself if you know how to program HTML. Or, if you don't, you can hire someone far more affordably than a Web Marketing guru to handle this for you. In fact, if you're considering hiring a Web promotion expert to maximize your website's placement in the search engines, you're really better off doing as much of the housecleaning yourself as you can, before you call in the big guns. Otherwise, you'll waste your money having them take care of trivial things you could handle yourself.
What Do Search Engines Think About?
Before I let you in on this simple secret, let me explain a little bit about how search engines "think". You see, the job of a search engine, like Google, for example, is to make sure that people find a web page that's incredibly likely to have the exact information they're hunting for. The search engine does this by measuring and comparing two aspects of billions of pages: Popularity and Relevance.
Don't get me wrong, just because it's two things, doesn't make it easy. To compute popularity and relevance requires tons and tons of processing power. In fact, Google only updates its popularity information once a month or so because it's such a huge effort.
Is Your Page "Relevant"?
To determine whether your page comes up when someone searches, Google asks of your page: "Are you relevant to this search?" For example, a certain page might be the most popular page about socks and have the best information about socks you would ever want. But, if you're looking for a new muffler, that page is not at all relevant, now is it?
Is this Accident Making Your Whole Site Less Relevant?
Having the world's best information on mufflers isn't enough to get you to the top of the heap, either... not if you make this easy mistake that seems to happen on nearly every web site at one time or another.
Intelligent search engines will subtract points from your search relevance if you have broken links on your web site. Not just your home page, mind you - anywhere on your site at all. You see, the search engines view broken links as "stale" content. And as we covered earlier, the job of the search engine is to give the best possible results.
Maybe you've kept old links around when your web site was redesigned. Maybe you've linked to a buddy's business, and now that web site is long gone. Maybe it was a simple typo... Hey! It could happen to anybody.
In the end, having broken links anywhere on your website will hurt your placement in search engine results. Before calling in an expert to help you with your search engine placement, make sure you double and triple check your web site for broken links.
Daiv Russell is a Web Marketing Strategist at Envision Software - http://www.Envision-Web-Promotion.com - Learn the secrets behind Envision's 4C Web Marketing System and see how we turned our web site from a dull, zero-traffic dead zone into a lead-generating powerhouse. http://www.EnvisionSoftware.com/Internet-Marketing-Secrets.asp
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
How MSN and Yahoo Sells Your Traffic
Yes, it really happens. Now you might find it hard to believe but you will understand after I explain.
Google Has No Content On Page
One of the post from My SEO world Meet Up Group?.!One of my Friend posted"Best example is google and yahoo and other good Search engines, they are not using Meta tags, keyword and description.
Tread Towards A Successful "Internet Research"
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
8 ways to build a really bad web site for Search Engines
Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one 'really bad way' or other.
Easy SEO in 6 Simple Steps
If you want to increase traffic to your website and better your search engine positioning, here is an easy 6 step process that will enable you to do so.1.
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.There will be some places that will offer to submit your website to hundreds or even thousands of search engines for free.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Do-It-Yourself Keyword Optimization
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query.
Get Better Search Engine Rankings with RSS
RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.
The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time.
Do the Search Engines Know Your Website?
Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
Have You Been Dropped By Yahoo?
Yahoo has fairly recently updated its guidelines. You can read the full list at:http://help.
Google Rankings - Achieving a Top 10 Position in Google - Part 2
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing.
Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This
Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" - a small desktop application that allows users to search Google directly from their desktops.
Dont Submit Your Website To Any Search Engines
We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn't bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista.
Search Engine Optimization With Sitemaps
I just wanted to share a little Search Engine Optimization experiment I ran to confirm the theory that Google likes content rich sitemap pages rather than just a bunch of links pointing to different pages on your site. I also wanted to look at a way of funnelling Google page rank to all the internal pages on my site as quickly as possible I have heard from a few search engine optimization companies that sitemaps are good ways of helping search engine spiders find all the pages on your site but have you every thought that using good quality sitemaps can also help your internal pages attain a very high Google page rank very quickly I was reading a Search Engine Optimization article about how Google likes pages with good quality relevant content and how they wanted to serve this quality content to their surfers.
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