List Categories | List All Articles | List Articles By Title
7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to use strategies that actually work.
Below are three different ways to effectively, and ethically, raise your rankings in the search engines. I've included seven different resources that you can use that will help you implement these strategies, and do it quickly and easily so that you can begin to see an increase in your traffic almost immediately.
1. Optimize your site.
To make sure that you are properly targeting your market, you need to make sure that you are marketing using the right keywords. This means optimizing your site to make sure that the keywords you have on your site are the keywords that your site is actually optimized for.
There are two tools that you can use to help you with search engine optimization:
a. Search Engine Optimization Fast Start Ebook -
http://www.seoresearchlabs.com/seo-book.php - will teach you simple and effective techniques for optimmizing your site. This ebook is now in its 4th edition, is completely up to date, and is one of the best ebooks I've seen on search engine optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search-engine-optimization-software.html - This is a complete search engine optimization suite that offers 10 different tools to help you optimize your site for the search engines. It offers the most comprehensive, and step by step, set of instructions I've ever seen with any software package. According to the instructions, you can get started in one hour. The free version of this software will work for most, and it also includes a $97 search engine optimization course as part of the package.
2. Develop a linking strategy.
One factor that influences how well you are ranked in the search engines is linking. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.
For each link that you have pointing back to you, that's another opportunity for your potential customer to find you. With credibility being such a big problem on the internet, to have someone recommend you increases your chance of making the sale.
To help you develop an effective strategy, I recommend that you read "Linking Matters" - http://www.linkingmatters.com/. This ebook shows you how to develop an effective linking strategy for your site, and do it very quickly.
3. Develop a content strategy.
The truth is, "Content is King". Most people online are looking for information. The more information that you provide for your customers, and the more valuable it is, the more likely you will make the sale.
Below are three different ways to develop content for your site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a linking strategy for you every time a webmaster publishes one of your articles.
No other strategy that I have employed has brought me more business than this one.
To find sites that accept articles, go here: http://www.jogena.com. This is one of the sites that I use because it's one of the oldest, and most reputable sites online for finding information on ezines. Unfortunately, there's no search, but everything is done by category, and the information is comprehensive, so you will locate rather quickly what you are looking for.
However, if the thought of writing your own content gives you nightmares, there's a way around this.
You can use public domain information. Public domain information is information that is free to use because it's in the public arena, or the copyright has expired.
To help you easily locate this information, I recommend that you download the public domain toolbar. You can get it at the Public Domain Forum - http://www.publicdomainforum.com/forum. You have to register for an account to get the toolbar, but both the forum account and the toolbar are free. The toolbar is a very comprehensive resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly content on your topic of interest. Combine this with an RSS feed, which the search engines love, and you have a winning strategy.
Not only will it help you build content for the search engines, but it can also help you raise your traffic and sales.
Here is a comprehensive ecourse that you can take that will drastically reduce your learning curve, as well as provide you with the resources you need to implement this strategy.
Finally, to keep abreast of what's happening with search engines, you need to subscribe to Search Engine Watch - http://www.searchenginewatch.com. This site offers tons of resources, news, and a newsletter on search engine optimization.
Apply one, or all, of these search engine resources to your search engine strategy, and you can expect a major increase in your traffic and sales to your site.
Jinger Jarrett is a writer and internet marketer living in Alpharetta, GA. You can get all of her best free internet marketing resources, including freeware to help you market on the forums when you visit her site at http://www.askjinger.com
9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria.
How Ive Maintained 7 Top Ten Google Rankings For Nine Months
Back in November 2004 I discovered a way to get a top 10 ranking in Google. I tested the technique for 3 months before I shared my findings with the world.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines.
PPC v Natural Search - A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
Seek Engines: What If Seek Had Bumped Out Search?
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you.
Increase Page Rank with Search Engine Optimization
Utilizing effective search engine optimization techniques will improve the page rank of your website.Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity.
Search Engines The Masters Of The Internet Universe - Part 2
"This is a continuation of the pervious part, split into multiple parts for keeping the article size manageable."When we thought we are just boxed in by the same set of search engine perspectives, there it comes, "help" flapping its wide wings in the form of meta-search engines.
Paris Hiltons Reputation is SHOT! Hows Yours?
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.
King + Queen = Royal Success
Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services.
SEO and Directories
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages.
Five FAQ About Google PageRank
Five FAQ about Google PageRank1. What is PageRank and why should I care about it?PageRank is a formula that assigns a value to every page in the Google index.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive.
How To Find Good Keywords
Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !