List Categories | List All Articles | List Articles By Title
Owning Your Category Online - Is Our Website Broken?
"Owning your business category online is more than just a few keywords... Is your website broken?"
Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and you can't afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.
It's not about just looking forward, but moving forward and taking some ownership. Every business online today is worried about being found in the Top 10 Search Engines and Directories for their products or services - and they should be! Statistics still make them (search engines) the number one stop for all surfers.
But, just for a moment let's imagine that these search engines and directories provide the most relevant results. That's right, let's just say for the sake of this article, that they all work extremely well. O.K?
Now, since we believe that our products or services are way more relevant than those companies listed above us in (today's) search engines results - we have to admit something is wrong... but remember, the search engines are perfect.
We all know you can buy your keywords in Google? and Overture? right? Does that make you the best? (not.) Do surfers know this? (Yes.) Does it make your business (your website) any more relevant? (No.) It does put businesses with a larger budget at the top of the pile again, that's all. Is this why many of us don't click on sponsored links? (Ahem...)
If the search engines were (are) perfect, then let's get back to something else being wrong. Hmmm, my website must be broken! Wow, somebody is actually staying with me here.. My website must be broken?
Why else would all those "other" websites be showing up ahead of my business when people search for my products/services/information? Don't these people know we are the experts? (nope.) Don't they know our products are superior? (nope.) Can't they see the skill we employ and our dedication to employee and customer service? (nope.) Haven't they read the reviews? (probably...)
So, in an effort to help you "own your category online", here's some suggestions to assist your business in getting ahead of those "other" websites and putting your business where it rightly belongs! If you already employ all these practices, we commend you. But if you find yourself behind, these tips can help your company without having to become a Webmaster or a Search Engine Marketing Professional. Pass these on to your Marketing Team and get better results and recognition starting today!
Do: Research the search terms (keywords) that people would use in seeking out your offerings. You can start with Wordtracker? and the search terms you first come up with.
Wordtracker? will help you locate terms that are similar to your terms in meaning and search. It is a tool that gives you an *idea of what the general terms people are using, and how many searches are taking place on these terms... * that's another book though. This is a great starting point and the trial really is free!
Tip: Do not just 'look-up' your company name, - prospective customers or vendors or partners are not looking you up by your 'company name' in Google? - they don't know it yet...? Surfer's have become quite good at 'searching'. Be specific and general. You can also learn who you have to beat online! - Who's kicking your butt when people search for your product or service online? That first page of results is your market share online!
Do: Make sure you have a *keyword specific "Title" for every webpage that's relevant to the content on that page (*keyword specific, not keyword stuffed).
Page Title; Top of the screen, blue 'title' bar (in explorer). I still see thousands of websites with "Homepage" in the title bar, or "MyOneHotBusiness.com" and just that phrase or 'Title' is repeated throughout every page on their website! Each page in your website is (content) unique - make it's 'Title' unique too! Or call your webmaster with new "titles" for each of your website pages. Different values are placed on this "page title" from the different search engines and directories.
Tip: Add "Chicago, Chicagoland, Illinois" to the end of your Title (your city, state). This helps in regional search queries.
Do: Have at least 200 words of (content specific) text on the pages of importance (homepage, category pages, etc.). This is what the engines and directories DO read, these words and links are how the engines interpret what's on this page. Images or pictures of words or "ads" are not "read" so-to-speak. Make this text content highly relevant to the topic (product or service) on this page.
Tip: Put your fancy Flash commercial on a link from your homepage and put up a content relevant page of your best text instead! Visitors will still look at your commercial if you tell us it's cool, but don't force us to watch it! - That's not what we came for. This Flash file does almost nothing for search engines and directories.
Do: Have yourself or your professional staff write articles on their specific area of expertise in product or service. Make these articles a webpage with relevant links to the product or service directly.
Short of hiring a Search Engine Marketing Consultant or a Professional Copywriter, these detailed articles if rich and full of relevant content, are the exact pages that will generate you the most qualified and targeted visitor to your business! Once these 'article pages' are crawled (indexed) by the search engines you will be pleasantly surprised to see that (now) you are a more relevant search result.
(Not to be confused with 'links' or 'reciprocal linking programs' - your (article) webpages are much more "read" and effective in sending the reader to your site, or keeping them there, not to mention the branding opportunities)
These articles not only show your business as an authority, they prove it in words and information for the reader, me, a human. These concise type articles are an excellent way to gain exposure, recognition (branding), traffic, and yes, even sales. You said you were an authority, now prove it.
Tip: Submit these articles to other online and offline publications and Ezine's. You make them available to other websites just for leaving your Author and link intact. There are businesses craving this type of content for their website's success! Your business website will begin receiving quality traffic from every website that posts your company's article(s)! Now there's a strong statement.
Do: Include your URL (www.) in every piece of material you print - every piece of traditional advertising you already pay for!
Every week I read through different newspapers and magazines - I can't believe how many businesses forget to put their web address in that Advertisement they paid for. You pay big bucks for a quarter page ad or whatever, and then never mention your website!?! Which is open 24/7/365 - and that Tribune is just around for two days! Start your marketing return on investment right there!
Tip: Offer a website only promotion or coupon in your Ads to generate further interest and traffic to your specific offer web pages!
Do: Ask visitors to "Bookmark your site" or "Tell a friend" or "Send this article to a friend"...
Your visitors don't always think of it, so just ask them? Bookmarks not only increase return visitors, but they also give you a vote of confidence in providing something worthwhile... even if that's a return trip! This does not have to be bold and obnoxious either, a simple button saying "Bookmark Us" will do on any business website.
Do: Be Patient. All search engines and directories have different timeframes for updates, changes and new submissions. After making changes or additions to your site, allow 90 days after initial submission for realistic results to begin showing in the major search engines and search directories. Owning your category online is more than just a few keywords. Don't just say you do all these things!
Do: Go and check!
Tip: Go and check again!
Because if you do your best with these few suggestions - your website will show up higher in the search results for those relevant terms you selected. You'll be hundreds of websites ahead, and getting more qualified visitors too. There's much more to owning your category online, but every business should be employing these "level one" marketing concepts.
There, now we can stop imagining that the search engines are perfect.
Written by and Copyright © Scott Sedwick http://www.hyperformancemedia.com
About The Author
Scott is the Founder and Sr. Project Manager for Hyperformance Media, Inc. a website marketing company since 1996. His 24+ years experience in the computer industry can help your business succeed online!
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways.
Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.Yes, there is truth in that Top 30 goal.
Cracking the Google Code: Under the GoogleScope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Easy Web Tips
How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients.
Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization.Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity.
Taking Advantage of Googles Sandbox Effect
Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated.
10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:1.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen.
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !