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Improve Your Website In 3 Simple Ways
You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website..
1. You're Fishing For Visitors - You'll Need This To Hook Them.
Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites.
It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping. Look to the left of this article and you will see the bookmarking button we use - click on it to see how it adds this specific page to your favourites - nifty eh?
2. 'X' Marks The Spot.
Visitors come to your website and if you're lucky - they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for. You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the 'treasure' he is looking for. A Site Map is an essential item - particularly on larger websites.
There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.
3. Don't Make Your Visitors Have To Write An Email To Contact You
If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch.
Do you know how busy your visitors are? They hardly have time to read the content of your homepage - never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you - all they need to do is pop in their name, email address and tick a few boxes and that's it.
Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit - you can ask them anything!
Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No - of course they wouldn't! That's why you need a form.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Website Promotion - Need Inspiration to Write Articles? Check Your Stats!
One of the best ways to promote a Website inexpensively is to write articles about your Website's topic and submit them to "free content" sites. These sites are easily found; just type "submit free content" into your favorite search engine.
Website Promotion Ideas: 8 Simple But Effective Tips To Get People To Visit Your Web Site Often
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Seecrets on Website Promotion: Marketing Plan for Joe Nogood Gift Store
Joe Nogood owns a small but thriving gift store. He is middle-aged and he dabbles in the stock market and has survived some major crashes in his time.
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Submitting Your Website With Web Promotion Services
Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can.
Using Free For All Links Pages as an Effective Marketing Tool
Free For All Links Pages have been given a bad name in recent history . The "green" internet marketer who posts to an FFA page and receives thousands of emails and very few sales for his efforts may find them too much of a hassle to deal with.
How to Increase Your Website Traffic in 3 Easy Steps
Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do.
Make Your Web Site Work More So You Can Work Less
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you're like many entrepreneurs I speak with, you probably don't.All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?Creating a web site without a marketing strategy can be an expensive and time-consuming mistake.
Website Promotion: 10 Uncommon Bonuses That Can Triple Sales
Website promotion is no longer easy to do.But if you know about these 10 uncommon bonuses and use them, your success may be assured.
6 Ways to Keep Them Coming Back
It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. So with that in mind, how do you get your website visitors to come back to your site so they can see your product again?Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king.
Why Your Site Needs Fresh, Relevant Content
It is said that content is king, but today 'fresh, relevant content' is the master - or is it?Every owner of a commercial web site knows that frequent fresh content is needed on their pages in order to achieve and maintain a high listing on search engines which actively seek fresh content. Google sends out its 'freshbot' spider to gather and index new material from all the sites which offer it.
How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To!
Any time you use a URL in an Article, Web Page, Classified Ad, Pay Per Click ad or anyplace else you should always use Ad = Tracking Links. Not only will this Article show you how to build your own Ad-Tracker in 2 simple steps it will also tells you 7 reasons why you should always use Ad-TrackersBuilding a Tracking Link is as Simple as using a Free Web Site Counter with a Meta Tag Refresh Link.
How To Get Free Advertising By Giving Away Online Content
Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine.
Online Website Promotion: Five Fantastic Breakthrough Marketing Ideas To Enrich You
Good Ideas.They are the stuff that form the foundation of wealth.
Promoting Your Site Off-Line
The internet is a wonderful source of information and full of people that could be your customer. But there are many people that you would never meet online.
Streamline Your Training Costs with Streaming Media
Streaming Media?now a well accepted Internet technology. Yet streaming is still not being widely utilized by members of corporate training staffs.
Five Fun Ideas That Increase Online Traffic
1. Using Hidden Links to increase subscribers or for a contest.
The Top 10 Most Ludicrous Things You Can Do on Your Web Site
We have a running joke in our office that one day we'll load a page and it will say "You have reached the end of the World Wide Web" and it will be the truth. I've visited so many web sites in my time, it's unreal.
Three Ways to Market Your Web Site Effectively
1. Tell people you have a siteThis might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses.
Why The One-Pronged Website Promotion Method Doesnt Really Work
Would you attempt to use a cell phone with a dead battery? Or drink from a cup with no liquid in it? Drive a car with gas but no oil?Of course not. Each of those probably sounds like a silly question.
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