List Categories | List All Articles | List Articles By Title
Business Scents - Do They Work?
You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.
Isn't it great to see your own customers flocking to you in droves, like bees to honey? Could you do with some extra attraction to your business?
In most of our marketing efforts, the sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of the street. These visual statements can be very effective if used correctly. The message they convey can be bold or or even subtle.
However, there is another way to attract people. It's a subtle approach that is often overlooked.
It's by using the sense of smell. Have you ever tried to use the sense of smell to bring in business? Could it be the break that you are looking for?
Shopping mall owners know how to use it to their advantage. People tend to feel happy or relaxed when there is a pleasant smell around them. Aromatic perfumes are sprayed at regular intervals to make people feel happy and in the mood to buy.
Smells do have a way of influencing our behavior!
Chemicals called pheromones have a way of influencing animals especially during mating time. Researchers have uncovered more and more of the secrets of smells in their study of attraction.
Mammals and insects are known to be attracted to their mates even from far away places. It's almost like magic! And it's a natural phenomenon.
Now come the million dollar question. Can you make use of pheromone chemicals to help in your business? If people are somehow attracted to you, will you have a better chance to present your sales pitch more effectively, and more frequently?
How about the response from your audience? Will they be more receptive to someone they like?
If your customer comes with a relaxed frame of mind, do you think you have a better chance to close a sale?
Everybody has a better opinion of a salesperson who smells good. Your sales pitch could somehow become more inviting.
And they may not even realize why!
They might not even know what attracts them to the product you are selling!
You may want to try out this form of marketing for yourself. Perhaps it might work for you. Check it out at Business Scents
Thomas Yoon is a successful illustrator/writer/web designer that has many years of experience in Marine, Facilities, Construction Engineering.
Thomas Yoon's skill in illustration/writing has enabled him to produce numerous ebooks on engineering subjects that can be downloaded at Engineering E-books. He has also produced an ebook on "50 Secrets of Truth and Life" that is fully illustrated with cartoons in a humorous way.
Business Owner--Educate Thyself!
Remember the training programs, seminars, and workshops you had to attend when you were on the corporate side of the table? You were expected to complete course after course for professional development and skill enhancement. Well, where do you get your training now that you are on your own? Do you learn from your clients? Are they the best teachers? What about your competitors?Here are six ways to educate yourself and keep your professional edge: Learn from your clients.
Business Development Is Not An Event
Cash flow. To stay in business, you've got to keep a steady stream moving through your company.
Power Tools for Business
How do we keep track of our business deals?If you are only working with one or two deals, keeping track of them is a simple matter. However, most of us have far more than two deals on the plate and even more coming down the pipeline.
More Rules for Franchising?
The FTC- Mighty Federal Trade Commission has unilaterally decided to change the franchise rule. They changes are sure to hurt American business, Franchisors and the over 400,000 Franchisees in the United States today.
How to Find A Group that Needs Speakers
How do you find groups that are in need of speakers (at no charge)?Finding groups that use speakers is not difficult. I find that most organized service groups use speakers for their regular meetings.
Dispute Resolution of Territory for Mobile Franchised Companies
Franchisors of home based and mobile businesses need to carefully watch their franchisees who innately try to hunt in their fellow franchisees territories. The most important advice a franchisor should give the franchised outlets in this case is to work it out themselves.
Cleaning Service Stations with a Pressure Washer
Fuel prices these days are quite high and they take their toll on a service business. It is time to strike back.
Financial Fundamentals - What Every Small Business Owner Should Know!
Business owners rarely go into business to deal with the financial aspects of running a business. It's easy to understand why! You are passionate about the products or services you provide and want to focus your time there.
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service.
Five Facts and One Motivating Factor Behind a Successful Home Business
All legitimate home business entrepreneurs insist and announce loud and clear that a successful home business is not about an overnight thing. And that you cannot get rich overnight and so on.
Top 7 Small Business Resources for 2005
If you want to start a business in 2005, and start making money almost immediately, the sites listed below are some of the best I have found. I've chosen each site because it is absolutely outstanding in providing the tools you need to get started, as well as taking you through the steps you need to get started immediately.
Simple Business Tactics Are Your Key To Success
In a world full of complications sometimes we overlook the simple things in life. We are so busy trying to work out our twisted problems that we miss out on the simple secrets to success.
Patient Records - Your Responsibilities
As a practise gets larger & larger the associated problems that you inherit increase with that growth. The Practise Manager finds it increasingly difficult to tend to his duties and look after the administration of the Practise.
11 Things Small Business Owners Can Learn From Punxsutawney Phil
1. Look Over Your Shoulder - Of course, Punxsutawney Phil has to look over his to search for his shadow.
Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own.
Keeping your Business Alive
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough.
Choose Your Own Guru
What is a guru?A guru is a teacher. A mentor.
Cabinet Refacing Business Opportunities
With all the cabinet refacing business opportunities out there, you could have a home based business that grows in this expanding industry. You've wanted your own kitchen updated, or talked to friends and family who have put out thousands of dollars remodeling theirs.
Business Owners - Do You Actually Own a Job?
How many hours do you work a week? When was the last time you took an uninterrupted holiday? Do your staff have a better job than you? Now ask yourself, Do I Own a Business or a Job- with Overheads? Are you happy about the answers to these questions? If not, read on.In Empower Business Solutions experience, too many owners, after investing their time and money, have not got a fair return from their business.
Entrepreneurs Go Virtual!
With the massive explosion of start-ups and home businesses developing, you'll be hard pressed to not know of someone going down the entrepreneurial route. Nowadays you can set-up shop and start trading in a matter of days, and the preferred choice for the neo entrepreneur is a service called Virtual Offices.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !