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Advertising - For Small Businesses (Part 1)
Is it right for you?
If you decide to advertise your product or service then you must ask yourself - "Will potential customers read this publication and will they take action having read my ad?"
National newspapers - Read by a huge cross section of the population. If you're inserting a display ad then it would need to be professionally designed and you'd need to be in it for the long run. It would be expensive and I don't see any small to medium sized business justifying the cost. It may suit you better to use the classified advertising in the national newspapers - again, it depends on the type pf business you're in. Check out what your competitors are doing and if their in it, then perhaps you need to be.
Local newspapers - May be more appropriate for your business particularly if you only want business from the local area. Again, you must be prepared to consider an ad every day or at least once a week for several weeks. Classified ads may be more suitable for your business particularly if you have a product or service that people would look up the classifieds to find.
Business/Trade magazines - There's a magazine published for almost every business you could think of. They are often produced by Trade Associations. If, for example, your product or service is used by plumbers and heating engineers, then it makes sense to advertise in their magazine. Use the internet to find the magazine or association you want.
Consumer magazines - If your product or service is used by the consumer, then this is for you. These again can target specific markets. I know of an image consultant who also does wedding makeup. She advertises her makeup service in wedding magazines. She also, separately, advertises her image service to the mother of the bride in the same magazine. Think about the people who buy your product or service and there's bound to be a specialist magazine that they read.
Magazines last longer - You'll get more mileage out of a magazine as they tend to be read several times. They mostly come out once a month so people take more time to read and re-read them. You'll find a list of business and consumer magazines at: www.refdesk.com/mag.html
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Maintaining Your Carpet Extractor in Your Auto Detail Shop
Auto Detailing: Maintaining A Commercial Carpet ExtractorYou should drain your carpet extractor at the end of each use or at least by the end of the day. Do not dump the excess dirty water or soap into a storm drain.
6 of 1, Half Dozen of the Other
Motivational author and speaker Jim Rohn says that for a business to succeed it takes about ahalf dozen things. Of all the millions of things you do, it's really that half dozen that count.
Accepting Checks in Your Business Virtually Risk Free
Most businesses accept checks as form of payment for goods and services. However, accepting checks can be a risky endeavor if your company doesn't follow good policies and procedures for preventing loss from bad checks.
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
Small Business Owners - They Owe You The Money Why Dont They Pay?
Doesn't it frustrate you when you've given good service, sometimes super service, and the customer doesn't pay you?Some of them aren't doing too well and are struggling for cash, but, gee, so are you. In the time they take to pay they could have paid off a little each week and the debt would be gone.
Small Business Owners - Form a Relationship with Your Bank Manager
It's just like a marriageTo expect a bank manager or officer to play such close attention to your account that he (or she) knows when you intend to deposit money and to know when to hold back a cheque is a hopeless dream.He has neither the time nor the resources, and you can complain until your blue in the face but, in the end, you have the sole responsibility to manage your bank account.
Getting Behind in Your Work? You Need a Virtual Assistant!
If you don't know what a Virtual Assistant (or VA) is, don't worry. I only came across the term myself about a year ago.
Marketing Your Small Business with Success Stories
-- The One Pager Shortcut Series --An effective and compelling way to market your business is through the use of success stories. What exactly is a success story? How does it market my business? How can I get started with my own success stories?Consider the following: What exactly is a success story? A success story briefly describes how your business served a client/customer and what results the client/customer achieved.
The Single Most Powerful Small Business Marketing Tool On The Planet
Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing plan.
Expanding Franchisee Advice
Franchisor expansion policies are not as simple as one might think. On the mind of every businessperson is the idea of expansion.
Two Types Of Business Plan Cover Pages - Which One Are You Using?
This is the tale of two business plans with very different cover pages. They both contain a unique and exciting business opportunity with the potential for high investment returns.
25 Valuable Phone Numbers For Small Businesses Success
Starting and growing a small business can be a daunting and sometimes lonely process we have compiled a list of 25 helpful phone numbers for agencies and services that work with small businesses. They can give you information, ideas, and resources to help you be more successful.
Outsourcing - A Positive Approach For Small Businesses
Outsourcing is the strategic use of outside resources to perform activities traditionally handled by internal staff and resources. Small business owners can outsource non-core functions to specialized and efficient service providers.
Who Makes the BEST Alliance
What types of companies do you want to align yourself with?What is the best company to align with? It is a company that does not quite compete with your core business. By this we mean that the company has offerings that dovetail into what you have to offer.
Banking and Company Credit Card Policies for Small Business
Does your small business have a banking and credit card policy? If not, perhaps you might wish to think on it. Developing such policies and procedures is not a difficult task.
How Your Habits Control Your Small Business Success
Habit: A consistent behavior you perform so frequently that it is automatic. For example, if you learned to drive a car with a standard transmission, the first few lessons were pretty jerky while you learned to synchronize the clutch with the accelerator pedal.
Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone has read the same book on marketing - and sorry to say - that book doesn't work!What does work - is a little creativity, a little personality and a lot of effort to make yourself so different from your competition - that there is no real competition.
Environmental Boat Washing and Detailing
Some marine biologists feel that the concentration of dead marine growth on boats and in boat harbors can create hypoxic zones or a lack of oxygen. This causes a decline in the water quality and may at times cause adverse effects on living marine life such as salmon in the case of the State of Washington.
Bad Regulators Cost Small Businesses
When a regulator finds a target to go after to collect fees to insure next years budget, often it is a small business. In fact the definition of a small business includes what normal people might even think of as a medium sized business.
How to Profit from a Concrete Roof Tile Business
Concrete Roof Tile Business: During the 2004 summer season, storms plagued the United States. Damages from the Hurricanes in Florida alone sent resources in the southern states scrambling.
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