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Advertising - For Small Businesses (Part 2)
How to do it
People skim through newspapers and magazines and they aren't necessarily looking for information on products or services (unless they're reading the classifieds) It's therefore absolutely vital that your advertisement grabs their attention and encourages them to read more. Many ads are designed merely to create awareness of a product or service, however, small to medium size businesses need a result.
Use words that attract attention in your headline - The two most powerful words in a headline are - YOU and FREE. Other great headline words are - How to - New - The Secrets of - Amazing - Breakthrough - Announcing - Discover - Protect - Facts you - At last
Don't worry too much about a photograph or a graphic - A good headline is what you need to grab attention and differentiate you from your competitors. There are several ads in my local paper for plumbers. All but one has the name of the plumbing business at the top of the ad - "Fred Smith Plumbers." One of the ads has "DYNAMIC PLUMBERS" at the top of the ad. I had to read more to find out what made this plumbing service "DYNAMIC." To me - one plumber is much like another; however, this one grabbed my interest.
Offer something free - A sample - an hour of your time - information - a drink - a coffee - some food - a place for children to play - a book - an audio or video tape. Offer something that has a high perceived value for the customer but a low cost for you. Remember - you want them to respond to your ad, not your competitors.
Use simple language - Get to your point FAST - remember, people will only spend a few seconds looking at your ad, so don't beat around the bush.
Offer benefits - Tell the customer how your product or service benefits them or solves their problems. Don't start sentences with - "We do ??." start with - "You will ??."
No jargon - Watch out for abbreviations, jargon, buzz words and technical information. You might understand the language but does the customer?
Don't be boring - Don't use words like -"Quality service" (What does that mean?) - "Established in 1862" (Who cares) - "We provide an individual service" (Doesn't everybody?) Look at what some of your competitors say in their advertising and do something different.
Touch the emotions - Make your ad look and sound human, warm and friendly. Perhaps put a name in - "Call Jim now for a FREE quotation."
Use testimonials - Put in the names of people and businesses that you've worked with and what they said (with their permission of course)
Call for action - Your advertisement must prompt people to do something. You must ask them to phone you - come and see you - ask you to see them or place an order - NOW! Make it as easy as possible for them to do that - a free phone number - a freepost address - a simple tear-off coupon to complete - something free or any other incentive for them to take action NOW!
Discover how you can generate more business without having to cold call! Alan Fairweather is the author of "How to get More Sales without Selling" This book is packed with practical things that you can do to - get customers to come to you . Click here now http://www.howtogetmoresales.com
Administration Of Your Small Business
You've been meaning to tend to the administration part of your business, that is, the growing list of things to do that relates to your small business. You've shoved all other appointments aside and starts getting down to working on the nitty gritty details, you're ready to go all out and tick everything on the list off! But where in the world is the list?The Administration part of the small business may seem simple but unless one gets down to doing it and doing it right, nothing else will get done.
Mobile Pressure Washing and City Contracts
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How to Get Started As A Government Contractor
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Who Makes the BEST Business Partner
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Five Tips for First Time Entrepreneurs
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Power Tools for Business
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Essex Accountant: Accountancy Firm MVP for Your UK Business?
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The Types of Skip Trace Accounts
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How to Start a Carpet Cleaning Company
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Keep TRACK of your Business Relationships and Gain Profits
How do you know when an alliance needs to be monitored and tracked?More often than not, an alliance needs to be monitored and tracked. If you ignore your alliance partner at all, you will be losing ground and your business relationship will not be what you expect.
Franchising Pros and Cons
Last week's question from Anthony R. on how to choose the franchise that would best fulfill his life-long dream of owning his own business sparked a number of emails from other readers wanting to offer their two cents on the subject.
Buying a Franchise
Buying a franchise is not for everyone. This guide will help you evaluate whether buying a franchise is right for you.
3.5 Million People And A Possible UK Home Business Opportunity
Has this ever happened to you..
Hiring A Virtual Assistant Can Help Your Business Grow
Are you a home or small business owner and you're Webmaster, receptionist, and assistant all in one, but you've found that there isn't enough time in the day to complete all of these administrative tasks? A "Virtual Assistant" could be your answer.In today's tough economical times it's hard to think of hiring someone else to assist you, but it may be more cost effective than you think.
Franchise Sales and Use of Online Franchise Directories
Franchising Directory Sites-Paid Advertising, Lead Generation for FranchisingFranchising Directory Sites are not doing the Industry any good. Typically they charge a fee for advertising per month or charge per sales for the lead, there must be 50 such sites.
There Is Security in Change... But Use Caution
It has been said that the only constant is change. That statement, while true for everyone, it is especially true for those engaged in business activities.
De-Ionization Decisions in Mobile Car Washing
Many mobile car wash operators would like to add de-ionized water to their cleaning process. However before you do this you need to understand the reality of the return on investment.
Small Businesses You Can Start in Automotive
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