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5 GREAT WAYS to Gain New Contacts
What are the 5 best ways to gain new contacts?
There are many ways to use the media to promote your business. You must ultimately decide what is best for your business. It may be all the items you have read about, or it may be only a few, but whatever you choose, you must get a precise and clear message across to your potential buyers. You must also make sure you form an excellent business relationship with those companies before you do business. You want to create an atmosphere of a solid business relationship, so that you will be doing business for the long-term and not just a short-term project here and there. You must be committed to what you are doing and get that commitment message across to your clients and potential clients.
It is entirely up to you how much you want to spend on public relations and promotion. But once you decide how much to spend, you should then plan to spend it wisely and not to flush your hard earned dollars down the drain. I would advise to do all of the above but do it in stages, and sometimes things like sponsorships will only come into play when you can afford it. The key is to get involved and stay involved; this consistency alone will reap rewards in the local community. You will also be able to walk into local businesses and they will recognize you and be willing to talk. It is a give and take process that creates good solid business relationships, they just need to know that you are out there and can be depended on.
You should also take advantage of PR professionals that can take your business ideas and make them news. For a list of these professionals you can check with consulting groups, yellow page ads, and web listings. One thing you need to do before you commit to a PR specialist is to make sure you do your homework and find out what they have done for others in the past. This way you will not be disappointed with the results.
I decided that I wanted to be coached in PR. I wanted to know more about how to do it correctly while having a guiding hand. Many of you may know Jill Lublin (the writer of the Foreword and author of the best sellers Guerilla Publicity & Networking Magic) who has been speaking about PR for several years. It is Jill's coaching that has made me savvier and more PR aware. For more information on Jill Lublin and her coaching, visit her website http://www.promisingpromotion.com.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
11 Things Small Business Owners Can Learn From Punxsutawney Phil
1. Look Over Your Shoulder - Of course, Punxsutawney Phil has to look over his to search for his shadow.
Motorizing for Profit - The Craftsmen Have Left the Building
In the summer, I can't drive two blocks without seeing the activity of the construction industry. Road contractors, house builders and landscapers are everywhere.
How to Profit from Business Consulting Opportunities
Business consulting opportunities might be just what your are looking for in a home based business.What do you do? Do you possess a mastery of your career? Are you articulate and able to convey ideas clearly? If so, you may be the perfect candidate for providing business consulting services.
Why Small Businesses Need Both A Logo And An Identity System
Experts urge small business owners to "brand" their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice.
Making Your Purpose Your Business Step #2- Getting From Point A to Point B
In my previous article, Step 1, your challenge for the month was to research where your passion lies. Based on your research you might have discovered that self investigation can lead us to two places; either we find out our answer or we realize we need to ask more questions to get that answer.
Fire the CEO
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Due Dilegence 101 Or What You Do Not Know Can Kill You! - Part 1
Introduction: This article is written as a general discussion on the subject of "Due Diligence". It is for informational purposes and not intended to be a definitive guideline for your exact situation.
Arent Small Businesses Lucky?
Why? Because they have access to world class public relations no matter how small they are.That's one way of saying, take care of your key target audiences, Mr/Ms small business owner, and they'll take care of you.
How to Define Business Objectives
Why does a good business relationship rely on having some common business objectives?As you attend networking events, you will gradually find ways that make it easy for you to mingle and be heard. Your message will need to be clear, focused and consistent each time.
Why Small Business Must Turn to PR
If small business had no important outside audiences, it wouldn't exist.But since they do have external "publics," it's doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business!And worse, are so casual about public relations, the best way to move those behaviors in their direction.
Dig Deep for Small Business Ideas Before You Start the Wrong Business
If you're serious about wanting to start a business, the first thing you want to do is take the time to understand what really makes you tick. Where do you get your drive? What gets you in a "zone?"However, there's a lot more to figuring out the BEST business idea that will make you more money and give you more freedom to enjoy more success in your life.
A Small Business Consultant Can Help in Many Ways... But One Thing He Can't Provide
A consultant must remember that the business belongs to the client. There is always a danger that the consultant will take a dominant position to the detriment of both of them.
The Misconceptions of the Value Of Disclosures in Franchising
Disclosure laws in franchising are suppose to help the consumer. They don't.
Is Your Business Profitable?
What's your job profitability? Do you know?Many business owners are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account.
Sexual Harassment - Its just not on!
Sexual Harassment is a disturbing part of employment life in the modern era and is unacceptable! From junior clerk to boardroom it continues on in its various guises from seemingly harmless fun to stalking.In most countries there is comprehensive legislation that clearly prohibits this form of behaviour and puts business and individuals on notice that sexual harassment will not be tolerated.
Franchise Company Operations Manual Sample Outline
Many companies wish to expand and a few wish to use franchising as a method of expansion. Not a bad idea, but one must consider the importance of the fine details.
Be Prepared When Business Investors Look Beyond Your Business Plan
You have spent considerable time pulling your business plan together, contacting potential business investors, making management presentations and pitching your business plan to prospective business investors. Now you finally have a serious investor who wants to conduct "due diligence" before investing real cash into your business.
Fleet Washing Expansion Considerations
Many times small businesses want to expand their businesses and are not sure when the best time to do that might be. The key of course is cash flow.
Using Technology to Manage Customer Loyalty
Don't let your customer satisfaction research initiative collect dust on a shelf. Integrate technology with research to optimize the use of customer information.
Increase Productivity and Business Success - Take Responsibility
Are you responsible for your results?What comes to mind when I say that?When you hear that you're totally responsible for the results you produce in your business and in your life---you might jump to a conclusion. You may think that I'm suggesting that you should take the blame for your results.
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