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Finding the Right People for your Business
Where do you find the right people for a business relationship?
Finding the right people may not be as difficult as you may think. Quite often they are in your neighborhood and within your inner circle. There are three things that you can do in order to find the right fit for a business relationship. First, you will need to define the ideal customer. This ideal customer will have a number of criteria or traits that must exist before you will want to do business with them. You should list all the details and be sure to add the industry in which they will exist. Second, you will then need to list all those organizations in your geographic area that fit the profile you have just created. This process will be on going, as once you have identified local firms, you will want to expand the list to those beyond the local jurisdiction.
Third, you will need to place this list in order of preference and then start with number one. Do some further research and determine who it is that you need to meet. Spend some time discovering what events they attend, what community activities they are involved in, and also find a way to get yourself introduced as an expert in your field. This process will take a lot of energy but you do not have to make an exhaustive list at the onset, you can start with the five businesses where you see a fit and where you think you can get an introduction. Remember that your inner circle may have a tie to someone in that organization.
The important thing in getting to the right people is to educate yourself about their business so that you can tailor your services to fit their needs. If they have a fleet of cars and you discover a way to save them money on fuel, then you will have something they may wish to purchase. You do need to get that introduction first, as a cold call will only yield a 1 to 2% return on your time.
Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
Small Business Essentials: Start Here
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How to Increase the Cash Flow in Your Private Practice in 30 Days
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Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds
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Bad Regulators Cost Small Businesses
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You can't imagine how many people ask me how I did it. To turn my back onto convention, to turn a deaf ear on the people who wants what is best for me, to snub my nose at people who thinks I am making one of the biggest mistakes in my life?etc.
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Top 10 Mistakes to Avoid When Joining a Professional Association
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A Brilliant Marketing Idea..
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Looking into the Future for Profits
How to identify future solutions and opportunities?Your power page, if used extensively, will help you to identify areas where the client may need more help or may need to purchase additional products. When you read through your notes, you will be able to pinpoint areas that will be a business pain.
Direct Mail - For Small Businesses
We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash.
6 Steps to a Successful Medical Spa Expansion
According to the American Society for Aesthetic Plastic Surgery, since 1997, nonsurgical procedures have increased by 471 percent. Jeff Russell, CEO of MedSpa Financing, comments "Medical Spas are a natural progression of medical practice expansion, having a medical doctor run them gives them the credibility and public confidence needed for their success.
Creative Business Card Marketing
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Job Costing - Do You Know How?
What's your job profitability? I meet with business owners every day that are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account.
Starting Your Small Business
Where do you find more customers?How do you compete with bigger businesses?Answer. Build loyalty and rewards.
Creating a Power Plan
Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO's information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly.
Janitorial Cleaning Service: Getting Started
A janitorial cleaning service is one of the best businesses for a hardworking, blue collar person to start from scratch. Every business and every building needs to be cleaned once in a while - in some cases, many times each day.
7 Cash Flow Secrets Your Accountant Never Told You
Looking for ways to boost your cash flow? As a small business consultant, I make these recommendations to my cash strapped small business clients:1. Shoeboxes are for shoes, not business records.
Small Business Server Business Tips
Top 3 Ways to Maximize Your Small Business Server Consulting ProfitsOver the past 7 years, Microsoft Small Business Server (SBS) has gained traction as a widely-respected Small Business Server networking suite.As a result, many small business computer consultants, systems integrators, and value-added resellers have jumped on-board the Microsoft Small Business Server bandwagon.
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