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Franchisor; Ongoing Support and Ideas
Ongoing support for a franchise system is omnipotent. A major part of any family relationship is communication. A large franchise system is similar to a giant family; it needs constant communication. By providing on going support for your franchisees, we will guarantee both success and open communication lines will strengthen you company and team in the market place. Some things, which many franchisors do not do or do not do enough are little things which are really low cost and simple. For instance sending out sales tapes.
Sales tapes (cassettes) should be mailed out once per month to franchisees on the 25th of each month; this is a motivator. The 26th through the 29th are the slowest cash days because people live paycheck to paycheck and are the most broke on those dates, meaning sales are slow those days and these tapes will motivate. This is good to know because it gives the customers an excuse to use their credit cards. Your franchisees will look forward to these tapes each month. Motivation is the key to personal selling. More sales means more money for the franchisees, which means happier franchisees.
Another tool you can mail out are videos of how to use products; many of these videos are free from suppliers, so ask vendors for such free promotional materials. Franchisees who are knowledgeable about products and techniques express confidence in their voice and body language. Confident people who believe they have a great service and superior products have higher sales volumes.
Franchisors are constantly updating manuals. I remember when I finished writing my original manuals for my franchise in 1994, little did I know I would by the year 2000 completely revised every single page. Updates in operations manuals occur often and you should send out the changes two times per month along with a hand written note to thank the franchisees on something; perhaps a standout figure in one of the daily or weekly reports or share with them a compliment from a customer which came into head quarters. Also asking for reciprocal thoughts on new techniques, products, marketing procedures, equipment, etc. I cannot tell you as a franchisor founder how often the best ideas came from franchisees who may not have even told me, had we not asked them first. Along with the changes in the manuals perhaps you might send possible sales leads and bidder's list contacts. Franchisors would also be advised to keep track of contacts in the franchisees trading area or exclusive territory and burn a CD ROM of those new business listings. In addition smart franchisors should keep updated with cross-reference directories, etc. and mail copies or CD ROM of that information once per month to give them an edge on their local competition.
Just because the rest of the pack or industry is not savvy enough to think and innovate or come up with ways to improve communication does not mean your company should not press on. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Is a Small Business Web Site a Wise Investment?
One of the greatest pitfalls in e-commerce is Field of Dreams thinking, the notion that all one has to do is "build it (a web site) and they will come.""I can't think of anything further from the truth," Ron Scott, a Riverside, California web designer, says.
Franchise Company Operations Manual Sample Outline
Many companies wish to expand and a few wish to use franchising as a method of expansion. Not a bad idea, but one must consider the importance of the fine details.
The Business Autopsy: A Fact Of Life
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows.
Six Sigma for Small Business
It is not surprising that some people may perceive Six Sigma as being only for large corporations. Major corporations such as Allied Signal, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, Sony, and Toshiba have all rolled out Six Sigma efforts and achieved outstanding results.
How to Prepare for Your Start-Up Venture!
When you awoke this morning, you found yourself buzzing with a fantastic idea for starting a new business and you hadn't a doubt in your mind that you could turn it into a huge success. But now what? All those great ideas floating around in your head and you're excited about making them happen, but at the moment you don't know where to begin.
Share Ad Expenses to Boost Profits
The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses.
Get Out Of The Rut And Back On the Track
Do you sometimes find yourself just going "through the motions" of your business from day to day? Has the excitement gone out of your daily routine?What happened? Remember way back when you began doing this? You were excited and enthusiastic about what you were going to do. What went wrong? Where did the excitement and enthusiasm go? More importantly, how do you get it back?Of course, this may be a signal that it is time for you to make some changes or to "move on.
Find Some Sample Payroll Check Stubs on the Net for Easy Reference
Starting a business? For many people, the bravery to venture out on your own is the ultimate dream, you're your own boss, you make your own time, and your dreams of making it big in the independent business lives on. But don't forget there are many responsibilities.
Frodos Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article.
Small Business Marketing Secrets: Look Like Sizzle, Be The Steak
You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service.
The Triple A Way to Spark Your Companys Profits
Winning small and home based businesses today must continually shake things up to stay in the game. Whether it's adding new marketing twists on existing products and services or anticipating customer wants with compatible new items you can add to your product mix, hatching new ideas and concepts is vital to a profitable company.
Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss
Buyers want both online and local information about where to buy Most small businesses are local in nature, serving people who live nearby. Their customers found them through traditional methods like the Yellow Pages or newspaper ads.
Implementing an Internship Program
CONSIDERING COMPANY NEEDS: In identifying your needs for the internship, you need to examine the chief responsibilities of the position. And the broader they are, the more flexibility you will be giving yourself and the intern.
Professional House Cleaning - The Dirty Little Secret
Are you tired yet of all the books out there telling you how easy it is to start a house cleaning business? I'm not inferring that all their information is bad, but let's be honest about how "easy" it really is.There's a dirty little secret hanging over the cleaning trade that nobody talks about, but every professional cleaner runs into.
7 Advantages to Incorporating
There's no question that hard work and a little luck is what it takes to BE successful. But a little knowledge, especially when it comes to setting up your business, will help you STAY successful.
Small Business Server Business Tips
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Local Government Relations for Small Business
Most small businesses simply go about their daily business and serving customers without ever worrying about local government relations. For some it turns out okay but for others it can become a disaster.
The Key To Success - Choose The Right Partners
Do you promote yourself as offering prompt, reliable and quality service?Of course - none of us promote ourselves as anything less, and equally we strive to provide this level of service all the time.So what happens when you take your networking to the next level, and start to offer referrals, or even establish partnerships or alliances for certain activities?Whatever you do at this point creates significant impact on your business and personal reputation - potentially positive and also potentially negative.
How the Humble Ice Cube Made Business History
Gather round while I tell you the story of Kennebec Ice. It's a story full of valuable business lessons even though it happened long ago.
Is Your Business Profitable?
What's your job profitability? Do you know?Many business owners are unsure of their profitability at a company or job level. They "think" they are making money because they have a few dollars in their checking account.
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