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Small Business CRM Is Here To Stay
If you ask most small business owners what priority CRM has in their short-term business plans, chances are you'll get more than one blank stare. The fact is that most small business owners don't even know what CRM is not to mention how significantly it can benefit their growing company. This prevailing ignorance of small business CRM (customer relationship management) usually stems from just a few basic causes.
Excuses not to invest in small business CRM
Still other owners of new businesses believe that they can build and maintain quality customer relations simply by the virtue of the their cordial personality or particular market niche. They see small business CRM as an unessential luxury to be enjoyed exclusively by their larger competitors. What these owners often find is that without sufficient small business CRM support their business will never expand beyond the number of customer names they can remember. The problem is compounded when the company expands into internet sales (an essential move by any growing company) and suddenly finds its present customer tracking system overwhelmed by the sheer amount of incoming customer information.
The Bottom Line
Features to look for in a small business CRM system There are many features available to small business CRM users designed to not only track sales, but also cause sales. Here are some features to look for.
· Power Dialing-This feature allows your outbound sales agents to place 300%-400% as many sales calls, effectively quadrupling your workforce.
Other 'must-have' features include:
With the ability to outsource these business functions, small business owners can concentrate on implementing strategies that they've had to hold off on due to lack of customer information and/or time.
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked "so what do you do?"? Have you ever stumbled over your words when asked what you do?? Have you ever received the response, "Oh, I see", followed by silence?? Do you ever feel as though you do not know what to say about yourself?I am reminded of the 'elevator speech theory' (I do not know to whom to attribute its invention), which simply poses "if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do - what would you say, and you have only until the elevator gets to the bottom?"I have personally struggled with this at times, and equally have found that when I get it right, results flow - which initially could be as simple yet important of getting more time to converse with the person asking the question of you.
Alliances: What works, what does not
Why Alliances FailWhen do you know an alliance is falling apart?An alliance will surely fail without good communication on both sides. It will also fail if the alliance partner is not capable of completing the tasks set out in the service level agreement.
Making Direct Mail Work for Small Businesses
If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive.
Start a Technical Writing Service
Technical writing services are employed to explain the details of a topic in a way that is easily understood by the readers. In todays information age, technical writing jobs are increasingly common.
What To Consider Before Buying A Franchise
Here are some useful tips on what to consider before buying a franchise. Before investing in any franchise system, be sure to get a copy of the franchisor's disclosure document.
11 Things Small Business Owners Can Learn From Punxsutawney Phil
1. Look Over Your Shoulder - Of course, Punxsutawney Phil has to look over his to search for his shadow.
The Business Autopsy: A Fact Of Life
Last week we discussed the importance of performing an autopsy on a dead business. No, I haven't been watching too many of those wonderfully graphic, TV forensic investigation shows.
How to let go of your EGO
When does your ego get in the way?Let's go back to that networking meeting and scan the room again. Have you seen the person that never stops talking? He is the one that is talking about how great his business is and how great his services are.
Building Marketing Momentum For Your Small Business
The success of your business depends on your ability to build marketing momentum. Without the ability to generate new sources of leads your capacity to sell will slump and the growth of your business will stagnate or shrink.
Franchise Territories are Generally Delineated On a Map; Why?
If you own a mobile service or home based franchise your exclusive territory will be delineated on a map in the attachment of your franchise agreement. You will be assigned generally a single city, county or region and another franchisee or team member of the same system will not compete with your although may be right around the corner.
Be Nice to Your Payroll Department
Ok, so next to the taxman, your company payroll department might well be the most criticised people on the planet. Of course, when your pay is accurate and on time then you love the payroll people with a passion but when things go wrong it is a completely different matter.
Why Small Business Must Turn to PR
If small business had no important outside audiences, it wouldn't exist.But since they do have external "publics," it's doubly unfortunate when those same small business owners seem unconcerned about the very outside folks whose behaviors can place a choke-hold on their business!And worse, are so casual about public relations, the best way to move those behaviors in their direction.
50 Ways to Save Money
There are countless ways to save your business money. Unfortunately, many Australian businesses are overlooking them, or simply don't have the time to go searching them out.
City Wide Garage Sales: Hidden Riches!
Most of us remember going to at least one garage sale in our lives. It may have been called a yard sale, garage sale or flea market.
Data Loss - Can Your Company Survive? (Most Do Not)
Data. Most people think it is a term relegated to the kingdom of geeks.
Franchises Must Meet Legal Definition to be an Actual Franchise
All franchises must meet the legal definition of a franchise no matter what they call it before it is an actual franchise. This is the Federal Trade Commissions take on the franchise rule.
Three Small Business Secrets to Getting More Billable Time
As small business owners we're in business to make money doing what we love. And that means we need enough billable hours to cover our expenses, our payroll, upgrades in skills and technology, and profit.
But This Is Just My Opinion
Politics, Environmental Rules, and Mobile Car Washes
During the California Recall Election, I was very interested. Without getting into the political scene at all; my entire company, The Car Wash Guys, and all our staff and franchisees were closely watching The California Recall and Election.
Looking for a Business to Run in the New Revitalized Downtown Area?
Looking for a place to add a Quick Lube away from your Super Wal-Mart Competitor? Down Town Revitalization, Why You Should Be Part of Such a Committee.A study showed that within the next five years 20% of LOF- Lube, Oil and Filter Independent Owners said they had plans on adding one or more facilities.
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