List Categories | List All Articles | List Articles By Title
Presentations and Sales Automotive Detailers
Many auto detailers fall short in their sales presentations. I have often shopped the competition to see what their knowledge base was to gage their worthiness as a formidable competitor in the market place. What I have found is that many auto detailers lack the specific knowledge needed to help their business grow and to present themselves as experienced in their work to the customers.
When a customer asks you about the wax you are using or the best type of wax for their particular car, Shouldn't you know the right and true answer? Well apparently many professional auto detailers do not know the right answer. They just lack the knowledge. In a recent competitor survey, which was done without their knowing it, we casually asked hundreds of detailers while in incognito over a period of six months about the wax they used. Less than 1 in five were able to give us the straight answer without BS'ing their way through it. From the Dry Wash, kerosene like product, to the Teflon save the world crowd all we got was a little memorized line of sales brochures and a trial closes. In my company the Detail Guys, our team does have the knowledge of such things and we really have no desire to BS a customer, especially one which will be with us for years. Two reasons; (1) It is called lying and (2) Double Talk later will be found out.
When a professional detailer embellishes the performance, longevity, finished look before the job, he will have an unhappy customer later on. Perhaps when he is done when the customer is under whelmed for the amount paid or perhaps a month in the future when the "Teflon" Sealant, which was suppose to last 3-years is worn off and was supposedly guaranteed by DuPont? Well maybe on pots and pans baked on at 450 degrees, but there is no such guarantee for their product when used as automotive wax. Dry Wash also is interesting in that the operators say it does not scratch? Maybe if the car is in the garage with dust, but a dirty car, well it really needs a washing first and we have seen where Dry Wash tends to attract dust easily compared to hard shell waxes, of course no one ever tells the customer that. It is important to know your vendors, their products, what those products can do, what they cannot do and which is the best solution for the individual car you are working on.
So what are the types of waxes available and which ones do the best in the professional auto detailing industry use? Most plants have a thin protective coating of wax.. Most fruit trees and vegetables plants have wax on the fruit and vegetables they produce that we eat. Waxes are also produced by animals, even man makes wax for his ears. Other wax components are found in minerals and petroleum. And the are Polymer or synthetic, manufactured by man waxes. We get waxes from a variety of sources really.
Carnuba wax is on the leaves of the carnuba palm trees. The best Carnuba wax comes from in my opinion the Palm Tress of Brazil. You can tell a good carnuba wax by the water beads. Candelilla wax comes from a plant that grows in parts of Mexico, Panama, Costa Rica, Nicaragua and Guatemala and sometimes in the southwestern United States. It is a brown wax and not only have people used it on cars it is used in phonograph records, floor dressings, and candles. Although it is the major component of candle wax, it is mixed in with other waxes normally in the candles we use in our homes.
Polymer wax includes the very popular Teflon, yes a polymer brand Name used by DuPont. Polymer wax is a chain of compounds made of petroleum sources and now a days from Corn products. Polymers which are strung together are generally applied in specific thick nesses to clear coats on cars and depending on the mixture can be quite incredible indeed. So good in fact that they are often called sealants and some last as long as a year when applied in the right mixtures and thick nesses. The word Polymer is a very vague in this regard since polymers are used to make plastics, coatings and many other products. Generally short chains of ethlenic polymers are the type that are used by professional automotive detailers and auto detailers a like. Many in the aviation industry use it when doing specialized aircraft cleaning. We estimate that 80% of all automotive detailing and aviation aircraft cleaning commercial wax is petroleum based wax. Petroleum wax is chemically inactive in a sense and probably why it is so widely preferred. It is also cheaper to make than to harvest and has tons of uses. You cannot smell it unless cleaners are added which is often the case, but still it will not react to cause odor.
Petroleum wax can also be made hard and then we get a new type of wax. Paraffin; used in paper products, graffiti, petroleum jelly. All Synthetic waxes are compounds of hydrogen, carbon, oxygen, and/or chlorine. Chemists will forever be trying to make the perfect wax for cars, boats, aircraft to protect us from the harsh climates on the surface of this little blue planet. And these chemists are driven by desire and need and the possibilities are endless as new compounds are adding to existing ones to bring up whole new blending ideas, some will revolutionize our industry but most will simply be duds. Some will be hyped even though they do not really solve a problem or fix a need. Never the less, the race goes on to find the best and we should be thinking about what is in that product before we put it on a customers car, boat, aircraft or prize possession. This is what the professional detailer does, this is why we are experts in car care and call our selves auto detailers, rejuvenation specialists and professional auto detailers.
There are so many types of waxes that we know of really. From the organic waxes discussed containing carbon materials, which melt at fairly low temperatures. The chemical and biological make-up of waxes is so diverse and complex as well as consideration for grades, properties, surface uses and life spans that to really understand waxes in depth as they apply to the automotive detailing industry, also to aircraft cleaning, that this short essay may need to be supplemented by proper training.
Remember Knowledge is power. Where can you get training? Check around the Internet to find Auto Detailing Training Centers and companies who sell videos and manuals, this is a good place to start. Most likely you have some practical knowledge, enhance this by learning and knowing your products; what they are and how they work. Think on this.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
The Skills Gap: It Pays to Use Experts
By outsourcing to skilled professionals you'll be able to grow your business without adding overhead.Here are some of the costs associated with growing a business through acquiring staff:* recruitment* payroll and tax obligations* national insurance* employers liability* benefits (pension, car, medical, dental)* holiday pay / sick pay / maternity pay / water cooler pay!* office space* equipment or general office supplies* legal responsibilities that include employee policies on working hours, sexual harassment, sick time, leave of absence, holidays, benefits, performance reviews, grievances, terminations* training* managementDo not underestimate the time and money involved in recruiting and retaining staff.
But This Is Just My Opinion
Keeping a Partnership ALIVE and THRIVING
What are the best methods for keeping a good business relationship?Once you have a business relationship in place, you need to work on that relationship to keep it intact. As a matter of fact, people nurture their business relationships more than they do their families! The first and most obvious method is to follow up with questions and requests in a timely manner.
9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.
The Benefits of Using Freelance Consultants / Trainers for Your Project
What are the benefits of using a Freelance Consultant / Trainer for your next project?Companies are often wary of employing freelance trainers when setting up a new project or contemplating a 'roll out' operation or 'change' scenario. There are however distinct advantages to using freelance as against permanent resources, and some of these are outlined as follows.
Franchisor Prospect Checklist Sample Form
Due to the over regulation in the Franchising Industry and the litigation it is important to keep impeccable records. From the first phone call, email to the signing of the franchise agreement everything should be documented.
Computer Tips that Help Small Businesses Operate Profitably
When working properly, computers enable small businesses to make big business profits; however, get booted off your computer and you're suddenly starving. In most instances, computers usually act up due to lack of care by its owners.
Five Break-through Ideas to Immediately Increase Profits and Improve Cash Flow
Too often in business we get trapped into reviewing our sales numbers without analyzing the all important "profit" number. This is commonly referred to as the "bottom-line" of a business.
Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done
We all know how glorious those first warm days of spring feel. The trees are blooming, the birds are singing.
Equipment Maintenance Manual for Mobile Cleaning Business Outline
Service Cleaning Businesses must maintain their equipment in order to insure it is ready to go when the company vehicles reach their customer. It does not matter how many service vehicles or employees you have, a manual can save you both time and money.
Tips on Setting Up Your Small Business Bank Account
One of the first things you will need to set up is a bank account. We recommend a large bank because:They have locations everywhereThey have longer hoursThey will probably buy out your local community bank anywayIf you are an owner/operator of a small business, you will appreciate having a Debit or ATM card for your business.
Increase Your Profits with a Point of Sale (POS) System
Whether you operate a chain of restaurants, a mom-and-pop convenience store, or a medium-sized retail shop, you are in business to make money. And, one of the most critical aspects to your profit and loss is your ability to track information? you need to know which products are making you money, what items need to be re-ordered, who your customers are, and so on.
A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?
And is having a logo really that important?My answer to both of these questions is an emphatic YES!A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for.
ADH Will Make Your Life More Productive & Your Life More Profitable
What is a Virtual Assistant?? A Virtual Assistant is that indispensable element of your office staff - a professional that provides high quality administrative services in a highly scalable, value added format.? A Virtual Assistant is not an employee of your company, but rather an independent 1099 contractor who can work either by the hour or by retainer.
Top 10 Rules for Small Business Success
1. TargetYou are not all things to all people.
Restaurant Operators - What Skills do you Need
A tongue-in-cheek look at the skills required to operate a restaurant but?on he whole they come pretty close to the truth.People Skills, You need to be good with people, because you will have different customers almost every day, you will have repeat customers who have higher expectations, a high-maintenance shift-based staff to manage, suppliers who won't always meet your expectations or time frames and creditors who want their money now.
How To Select a Franchise
Here are some useful tips on how to select a franchise. When selecting a franchise, carefully consider a number of factors, such as the demand for the products or services, likely competition, the franchisor's background, and the level of support you will receive because like any other investment, purchasing a franchise is a risk.
The Number of Pages in the UFOC in Franchising is Still Growing Today
Today required franchise disclosure documents are over 200 pages generally. How many pages do you think the Uniform Franchise Offering Circular; UFOCs were 35 years ago for these ten-foot tall pillars of the franchising community like Kroc, Monhan and Rosenberg founded their companies? They were of course the founders of McDonalds, Domino's Pizza and Duncan Donuts.
How To Plant Seeds of Success With Small Business Ideas
Think of all of your business ideas as tiny seeds that have the potential to germinate and grow into huge fruit bearing orchards! However, the proper steps must be taken; you can't scatter the seeds haphazardly on pavement and expect they will germinate. Growing a business is no different; it needs a fertile environment conducive to growth in order to germinate and thrive.
California Department of Corporations Attempts to PR Their Benefits to Consumers
On Monday the Department of Corporations in California revoked franchise registrations of two franchising companies. In a Press Release the Department said; "The CDC has taken enforcement actions that have resulted in the revoking of registration of two franchise businesses operating in California.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !