List Categories | List All Articles | List Articles By Title
Build Your Small Business by Building Relationships
-- The One Pager Shortcut Series --
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review what is working for you in this area. Then consider these ideas to add to your relationship building toolkit.
30 Second Introduction
Have you upgraded your 30 second introduction lately? If you haven't revised it in the past year chances are the impact may be stale. A new introduction can spark your own energy which will show when you introduce yourself. Consider the use of powerful action words such as create, design, compose, organize, generate, solve, produce, and supply. Deliver it in front of a mirror and see what others see.
What Do You Have to Give?
We often think of what we want to get from relationships. Things like a request for proposal, a new resource, a potential alliance, or a business contact or sale. Flip this over and consider what you are willing to GIVE to your network of potential customers. Do you offer sample products or trial services? Do you have free information that your target market can use? Can you provide a free evaluation of your client's current service provider? Keep in mind that building relationships is a two way flow that begins with you. Approaching these relationships in a giving, proactive mode is a terrific beginning.
Follow up, Follow up
The simple act of following up with individuals that you meet for the first time will make you stand out. Very few people use a consistent follow up method over a period of time. You must have contact information in order to implement this step. Successful follow up actions include handwritten notes (they stand out), e-zines, newsletters, holiday or birthday cards, an article of interest, and invitations to an event. Choose several actions that fit your personal style and do them consistently. Watch your network grow as you demonstrate an interest in building the relationship.
Consistency in building relationships will be difficult to maintain without a method to capture and maintain contact information in a practical way. This means being accessible and easily updated for changes. Contact software such as ACT, Goldmine, and Outlook were created for this purpose. Other options include business card files, Rolodex, Palm Pilots, and planner systems such as Day-timer or Franklin. Choose the system that fits your work style and schedule time for communication with your contacts and maintenance of the database. This nut and bolts step is an important part of building relationships over time.
Plant a Seed
Think of building relationships in the same way as planting seeds. In order for the seeds to grow, they need water, food, and sunlight over time. For relationships to grow, you provide opportunities for your network to get to know you, what you provide, and ultimately trust you with their business
Copyright 2004, Charlotte Farrior
Charlotte Farrior of Coaching Connection (http://www.corporatecoaching101.com) and Founder/Team Member of Solo-E (http://www.Solo-E.com) is a corporate and professional coach. She works with professionals, entrepreneurs, directors, and executives to define and achieve the personal and business goals they set for themselves. She coaches in the areas of goal setting, skill development, priority management and career transitions.
*********** Find more articles like this at http://www.Solo-E.com - Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********
Designing a Franchise Training Program
If you intend to franchise your company you will need to design a bullet proof training company for your new franchisees. This is above and beyond the training program you will design for them to administer to their new employees.
How to Protect Yourself & Your Business
As a business owner, you already know how important it is for your customers to feel safe about doing business with you. After all, if a customer even suspects he may not receive everything he was promised, then chances are he's taking his business elsewhere.
Franchising 101- What You Absolutely Need to Know
Franchising has made the world look really small. The well known flavors are now not just restricted to a single town or city but can be enjoyed world wide.
Pressure Washing; How to Bid Concrete Cleaning Jobs
Remember the cleaning business is all about time ratio to money. You want to be making at least a $1 a minute when doing concrete work at a minimum and aim for $100 to $200 per hour if you can get it.
FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector
The FTC Franchise Rule maybe changed, as the Federal trade Commission has put out a report to the franchising industry as to upgrade the rule. If enacted will it will trigger hardship for private sector and cost many trees their lives; Paperwork.
In Home Daycare Businesses for Profit
To have one of the popular in home daycare businesses. Many people think all you have to do is love kids and have a home.
Small Business Savvy: Reaching Key Big Business Decision Makers
As a solo entrepreneur or small business owner, one of our key challenges can be reaching key decision makers in larger companies. Getting to the right person who can seal the deal can be a frustrating experience, especially if you don't have a game plan.
How to Give Informative Talks
Why should you do informative talks to smaller groups?Informative talks to smaller groups allow you more intimacy with the audience. You will be able to more closely connect with their needs and their responses to your speech.
Starting a Business in New Hampshire
Hew Hampshire car wash market. Well we have visited every city in New Hampshire over the population of 10,000 at least twice, the larger ones four and five times talking to many people in various industries.
Small Business Credit Card Advantages
Obtaining a business credit card enables the small business owner to separate personal expenses from business expenses. Offering business credit cards to their employees eliminates the need for employees to use their personal credit cards or cash to make company purchases.
Multiple Clients Create Your Independent Business
Would you rather have one good client paying you five thousand dollars per month or ten smaller clients paying you five hundred dollars each per month? Here are two good reasons for choosing multiple clients over just one client.1.
Growing Your Small Business Through Alliances and Joint Ventures
-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many Solo Entrepreneurs work from a home office. Our only connections to the outside world are the internet / e-mail and the telephone.
How to Find A Group that Needs Speakers
How do you find groups that are in need of speakers (at no charge)?Finding groups that use speakers is not difficult. I find that most organized service groups use speakers for their regular meetings.
How to Create an Employee Manual
Large corporations use employee manuals to both educate employees about policies and protect themselves legally. Whether or not you need an employee manual is your decision, though it can be a great tool for keeping your policies consistent.
Boat Hull Cleaning Procedures for Owners and Detailers
For really tough boat hull cleaning you will need to break out the acid. Muratic acid is the best for this.
7 Habits of Highly Successful Small Business Owners
Do you spend every waking minute in your business? Do you find it difficult to take time out for you? Are you constantly working in a mess?Unfortunately there are far too many business owners working too long and too hard. They tend to be involved in every aspect of their business from being the bookkeeper, marketer, human resources manager, mediator, customer liaison officer and cleaner.
Encouraging Your Customers to Pay On Time
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
Mobile Detailing Environmental Concern in the Deep South
Macon, GA goes after garage-gas station conversion detail/hand car washes for allowing storm drain pollution. I can remember a time when we were in the Macon GA.
Launching your Business with a Chamber of Commerce
Why are Chambers a good launching pad?Chambers provide you with more ways to get to know the business community than most organizations. I was once elected President of a Chamber and the Board strived to get businesses involved with each other.
Web Based CRM Systems: Get Mobile; Get Results
Everyday more web based companies enter the business scene. The low initial investment, potentially high revenue, and convenience of owning and operating a business from your home PC or laptop is enticing an ever-increasing number of entrepreneurs to try their hand at e-business.
home | site map
All articles are copyright to their owners.
Note: this website lists articles, We do not Write Articles !