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Starting Your Small Business
Where do you find more customers?
How do you compete with bigger businesses?
Answer. Build loyalty and rewards.
You may not have the money to spend on advertising like your competitors do but you don't need it. What you need is added exposure, added exposure that costs little or none.
One of the best ways is referrals. Getting referrals from your customers reinforces new customers that they should choose you because they can trust you and they will be satisfied. A good way to track your referrals is to build a list and rank it. You can develop a database of your most loyal customers and the products they buy. How many are repeat customers? How many times per month/year are they repeat customers. Assemble this information and rank it to ensure you are spending your time wisely with your best customers.
Join local events. Get involved in your community. Being involved in one event may spell the difference between increased cash flow or stagnation.
You must remember that you are one of many businesses that the customer can chose. You must give them an incentive. Once you give them an incentive, reward them and reinforce that they have made the right decision. Actively pursing them to give you leads of other people with the same problem or people that may be in their industry and simply contacting them will be a great start! Until next month.
Mr. Des Marais has operated small businesses for over 20 years. He has been a consultant and held positions in some of the fastest growing companies in Canada. He has held past management positions in retail, tourism, hospitality and sales for a variety of companies. He has increased sales by 200% in 2 months for an herbal doctor; increased sales by 30% in 4 months for a major Canadian Big Box Retailer and helped several entrepreneurs develop and sell their business. His expertise is in the area of growth and business development. He has also been involved in developing business chapters in cities across Western Canada. In terms of charities he has been involved with several groups including Habitat for Humanity, United Way and local city soup kitchens. In terms of Business Development and mentoring Mr. Des Marais has volunteered with S.E.E.D.S mentorship review committee, ACE, YEA and university alumni and speaking events. He has given presentations at the University of Victoria and Simon Fraser University.
How to Promote Yourself to Small Business Riches
You've heard it before; we're living in an information age. The business world is no longer driven by tangible products but on information and ideas.
Going Public: Now that You Have Successfully Made the Transition, What Do You Do?
Ok, you have successfully accomplished your dream of being the CEO of a public company. The stock of your company has a symbol and you are continually going to the computer to check the price, you tell all your relatives and friends and you even tried to encourage them to buy the stock.
Personal Success - Take a Break from Business
Have Some Time to Yourself One of the most important things you can have when running a successful business, is to have time for yourself. Every small business owner needs to make time to be quiet.
WARNING to Home Based and Small Business Who Want to Buy Television Cable Advertising
Most small businesses will not even try to advertise on television. It's too expensive and the audience is too broad.
Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.
Money Series 1: Who Takes Your Money
Your business is making profits, but where is the cash? It seems that someone has taken away your money. Your bank account is still the same, and your personal wealth is still the same.
Franchises: How to Find the Best Franchise Opportunity for You
If you are looking for a franchise opportunity, the choice is mind boggling. There are literally hundreds if not thousands of different types of franchise available for you to invest in, with the same variety in cost.
Franchise Companies Come and Go
Each day we hear of companies entering the franchising industry. This is good news for America, right? Well, yes and know.
Smart PR Tactics for Small Businesses
Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings.
Common Sources of Financing for Small Business
The choice of financing is an important determinant of whether a product reaches the market, or whether an existing business can survive. The choice of financing is an important part of being an entrepreneur and business owner, and the ability to raise cash when you have no or limited history takes skill and creativity.
Never Burn a Bridge
Why should you always maintain a good report with a business even when you are parting ways?It is human nature to get mad and then rant and rave about what is not going well at work. Many of us spend time gossiping and socializing with the main topic of what the problems are and who is responsible.
The Wrap on Ag Plastic
While driving through Pennsylvania farmland, you have probably noticed an increased amount of white plastic bundles stacked in lines or piles along farm buildings or edges of farm fields. Sometimes referred to as "marshmallows" or "long white tubes", etc.
Motorcycle Detailing Procedures Manual Sample Outline
If you are a motorcycle detailer and need to expand your business you will need to have several crews working for you. Each team will need a team leader and/or manager.
Get Free Payroll Forms Download from the Internet
Having a successful business means also having a good working relationship with your employees, and nothing more makes it sour than having problems with the payroll. You can't expect them to work gratis, employees expect to be paid and compensated fairly.
Solving the Late Paying Customer Blues
Nothing can drive a business down faster than customers who don't pay their bills as agreed. When you sell to customers on credit you are making an agreement with them.
Contract Cleaners - A Guide for Business Part 2
In the first part of this article I put forward 7 questions that I believed were important to ask of your potential cleaning company. In this article I will explain the relevance of the first two questions and the answers you get to you as a business.
Small Business Secrets: Self-Confidence Can Be Arranged
At first blush this idea might be difficult to wrap your brain around. That's because you've been taught that self-confidence is achieved through mastery of knowledge or skills.
More Business Card Marketing
If you are worried about how many different business cards you should carry, let me speak from experience, you need only ONE!The best way to confuse a potential customer is to present them with more than one business card. You may be doing a number of things and have cards for each one (even have several businesses where you do work) but you need to focus on what it is that you do best.
Equipment Maintenance Manual for Mobile Cleaning Business Outline
Service Cleaning Businesses must maintain their equipment in order to insure it is ready to go when the company vehicles reach their customer. It does not matter how many service vehicles or employees you have, a manual can save you both time and money.
Not Listening Can Hurt Your Small Business
Most small business owners seek advisors who can help them improve their businesses. They want advice from those who have the experience and really know what they're talking about.
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