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1) Explain what types of information you collect and how you use it
Provide reassurance. Clearly explain what types of information you ask from your visitors for and what you are going to do with such information. Besides personal information, what other information do you keep track of? Do you collect information from children? How do you verify parental consent for information about their children? Remember that information is power and although about two thirds of Internet users might be willing to accept a guarantee that you will not abuse their privacy, the other quarter feels extremely nervous about the way their personal information might be used. Therefore, if your web site mines raw transaction data to identify visitors, to come up with new offers, or to sell their names to merchandisers, you will need to explain how you share that information within your own family of companies and outside, or else you will very likely face serious legal problems.
2) Explain why your server and online operations are secure
Now you have already told people what information you ask for and what you do with it, but that is just the tip of the iceberg. Next you will have to explain what makes your server and online operations secure. You probably do not want to be caught with no answer when confronted with questions such as, 'How do you make sure nobody steals my credit card information?' or 'How do you protect the privacy of my emails to your customer support team?' Point out how your consumers can tell if they are really on a secure server, i.e. the change in the URL, the icons that show up on the status bar, etc. You may even take a shot at explaining encryption, and the Secure Sockets Layer. Most importantly, concentrate on the benefits to the consumer, for in the end, most of them will not care less about all the security measures you take and all the money you spend to make your website secure, unless that translates into some specific benefits to them.
3) Let customers out
4) Let customers view and edit their personal information
If you give people the opportunity to view and edit their information, chances are they will provide even more. The reasoning under this is pretty basic: almost no one destroys his or her own data. Therefore, whenever you display customers' personal information, place clear and visible labels indicating how they can edit it. Be clear about how they can view and edit their information, i.e. 'You can access all your personally identifiable information that we collect online by logging in and clicking the 'Change User Info' link in the box on the right-hand side of every page'. Also, answer questions that might be of extreme importance to some customers such as, 'Can I review information you have about my child?'.
5) Inform customers about policy changes
6) Tell your customers who to contact in case they have questions about privacy
About The Author
The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.
Anti Trackback and Comment Spam Methods
What is spam ? Spam is text or URL, in one or several exemplars, neither being waited nor wished, not having, neither directly nor from its shipper, no relationship neither with the recipient nor with a possible resource related to the recipient. How does spam appears in blogs ? Through the comments' body and commentator's URL.
E-mail SPAM: Whats The Big Deal?
It absolutely amazes me how many people over-react to receiving e-mail SPAM.What is this obsession.
Spam: The Tasteless Internet Meat of Criminals
Spam. You've all heard of the crazy pink meat in a can, but what's it got to do with the Internet? Well, it's also the namesake for a major problem in the World Wide Web-unsolicited junk email.
A Practical Approach to Eliminate Spam
Spam is out of control! I guess that would be the understatement of the year. Like any other annoying fact of life, you let it drive you crazy or you deal with it.
How to Fight Back BEFORE Youre Falsely Accused of Spam
A friend of mine received a chilling email message from his ISP the other day. Someone had reported him as sending SPAM and the ISP warned that an additional SPAM complaint would result in losing his hosting service - period.
The Great Spam Scam: Five Strategies To Stop Brand and Revenue Robbery
Marketers usually think of anti-spam tactics as 'how to prevent' readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you.
Of Spam and Sandboxes
About a month ago I had the privilege of giving a demo of the next version of Sonic Page Blaster to the attendees at Yanik Silver's "Underground Online Marketing Seminar". I fielded a couple questions afterwards that bear a better treatment than I could manage on the spur of the moment and in less than 60 seconds.
Is Your Website Blacklisted?
A blacklist, as the name implies, is a list of people or companies who have met with the disapproval of others. In the online world a blacklist refers to those people who have been marked as responsible for generating spam in a very big way.
Where Did The Word Spam Come From?
We've all become familiar with the term spam. It's become so commonplace that even people who never use computers are familiar with the term spam.
Lockspam Free 3.0 Released!
6 August, 2004: Polesoft Inc., home of Professional anti spam software, announced today that Lockspam Free 3.
Is Email Dying?
2004 was really a year when the whole subject of email and spam has been at the forefront of the minds of internet marketers.The anti Spam legislation has had more than the desired effect.
ANTI-S*P^A#M: Protecting Your Web Sites Email Address(es)
Did you know that there are software programs that view web sites and steal email addresses? It's called "harvesting" because they're harvesting your email address from your site. This may be one of the reasons your web site email address is receiving more s*p^a#m than wanted email.
Why Your ISP Takes Bribes From Spammers
The lifeblood of the spammer is email. They need to be able to send lots of it on an ongoing basis to stay in "business".
Email Chain Letters - Harmless Fun or Not?
I'm sure I'm not the only person on the planet that remembers getting the occasional chain letter in school..
Is Spam Affecting Your Business Email?
5 Ways Spam Is Affecting Your Business And what we can all do to prevent it.If you had only just got online, and received your first few emails, you may be forgiven for thinking you had hit paydirt.
I. BACKGROUNDThe CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.
Stop Spam! New Spam Blockers
News last week that Internet service provider Verizon settled its lawsuit against Detroit-based spam king Al Ralsky was of little comfort. Ralsky agreed to pay a fine and stop spamming Verizon customers, but he still has plenty of other targets.
I Must Be The Luckiest Person Alive! Spam
I must be the luckiest person alive! My inbox is just crammed with good news, great advice, and millions in accounts just needing the ok from me. Right now, I've two million euros just waiting to be claimed.
Eight Quick Tips For Stopping SPAM
If you are buried in SPAM then you're not alone. It's been suggested that as much as 50% to 75% of the e-mail traffic on any given day is SPAM.
Stuffing the Spammers!
I'm really, truly fed up with spam. Every day when the spam arrives and Norton Security moves it into the Norton Anti-spam folder of my Outlook email client, I wonder how anyone can be so incredibly stupid as to waste their time sending me such garbage.
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