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Top Tips for Requesting a Reciprocal Link
While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your reciprocal link request wrong, and you won't get the link.
To make sure you don't this mistake, here are some important tips for requesting a link from a potential link partner:
1. Make sure your entire web site looks professional. Nobody is going to link to a scrappy or unprofessional looking website.
2. Whether you use a linkbot or not, you must carry out some physical research on any potential link partner's website.
The key is to look at the website content from your visitor's point of view. They clicked a link on your website to find more information, make sure the content at their destination is worthwhile.
3. If the website is worth linking to, locate and copy the "link code" that the Web site owner would prefer you to use for their reciprocal link, such as:
You need to make a note of the web page you would like your link to appear in, and if the website has a categorized link directory, the category.
4. Find the contact details for the owner of the website.
The increased harvesting of email addresses means that not many webmasters will put an email link on their website, most will use a contact form.
Try to find the name of the owner. Many website owners have a web page about themselves or their business.
5. Using the link information you found during your research, make an html link which points to your potential link partner and upload it to your links page.
The only time it is acceptable to use information "discovered" by your linkbot is if you can't find any linking information during your research.
6. Contacting the owner or webmaster for a reciprocal link will mean you must do one of the following:
Use pre-written templates of linking letters that you can copy and paste into the contact form or your email program.
To ensure the email looks personal, fill in the following "gaps" on the template:
Make sure you state your email address and your website URL after your name at the end of the email.
If your website has a low Google PR, state this and tell your potential link partner that your website is new, does not have a high Google PR and linking with you will not do their Google PR any good.
Tell them you have a policy of linking with quality sites that have a similar or complimentary theme and consequently your Google PR is going to steadily increase, as will the number of people visiting their website from their link on your web page.
Anybody receiving a link request written using these tips will be more inclined to swap links with you because you have taken the time to check out their web site and your professional approach will have a positive subconscious effect on their decision.
About The Author
Written by Colin Evans C 2004 - All rights reserved.
To find other tips, advice as well as articles, tools and resources to help you increase traffic to your web site visit: http://www.colevans.com
Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest
Getting links to your website all over the Internet is one of your best methods to get a higher ranking in the search engines. The reason for this is the more links you have, the more popular you are in the eyes of the search engines, and as a result you will be rewarded with a higher relevancy ranking than other websites with fewer links.
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