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Meta Tags - An Introduction
A long, long time ago? In a galaxy far, far away?meta tags were the key component to search engine rankings. Okay, it was about 2 years ago, but that's a long time in the Internet galaxy. Although still relevant, the evil empire?er, Darth Google, has led a movement by the search engines to de-emphasize their importance. Despite this effort, meta tags are still important. They represent the only method for a site owner to exert some control over how pages are listed in search engine results.
What The Heck Is A Meta Tag?
Meta tags are html code blocks that "tell" a search engine what a particular site page is about. Meta tags are not visible on the pages of your site. You can, however, see them for most sites by clicking the "view" and then "source" tab on the Explorer Browser.
Meta tags can be difficult to explain, so let's take a look at one of our client's sites.
BusinessTaxRecovery.com is listed in the number 1 position on Yahoo and MSN if you do a search for "business tax articles." The specific page is:
The meta tags for this page are:
Business Tax Articles
The meta title is a critical factor in controlling where your site is listed in search engines. The title should consist of the keywords being emphasized on the page. In this case, we are trying to come up under searches for "business tax articles". Since the page actually lists such articles, the meta tag is simply "business tax articles".
Importantly, the meta title will be underlined in the search results. A search for business tax articles on Yahoo finds our client in the number 1 position. The link looks like this:
BUSINESS TAX ARTICLES [underlined] Business tax articles, IRS news and more. Turn overlooked deductions and credits into business tax refunds at businesstaxrecovery.com. ... BUSINESS TAX ARTICLES. Business tax articles are added every week, so make sure to bookmark this page ... www.businesstaxrecovery.com/articles.php
Meta Description Tag
The meta description tag appears under the title in the search engine results. Returning to our previous example, the meta description is the text that is not underlined. Essentially, meta descriptions expand on the meta title and give the search engine more keywords to consider.
One of the aggravating things about search engines is how they use meta descriptions. Most pick only certain sections of your description. When your link appears in the search results, the description may make little if any sense. Unfortunately, there isn't much you can do about it.
Historically, meta keywords were the single most important factor to getting your site ranked under the correct keywords. How times have changed. Google doesn't even look at them, while MSN and Yahoo give them little value. All and all, they are fairly unimportant, but you should still add them to your meta tags. If nothing else, it forces you to focus on the keywords you should have on the page.
In closing, every page of your site should have at least a meta title and description. Although their value has diminished, they are still an important factor in the search engine optimization process.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
How To Choose A Website Designer
Now that you have decided that it is time to create a website for your business there are many questions you must answer. One of the most important questions is "Who should create my website?"I like to use the analogy of playing music; in as little as a few hours, some people can strum a few chords on the guitar and play a song.
Building Your First Web Site?
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil.
Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site
~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I'm smart.
Cascading Style Sheets for Better Web Design
In cascading style sheets you can specify how your web pages will be presented on the screen by simply predefining page elements such as fonts, headers and links.You can add these predefined elements in the head-section of your pages, but more interesting is to use them in a single .
Bad Web Design: ActiveX
ActiveX uses an interesting method for enforcing security ..
Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g.
Sales Versus Customer Oriented Websites
Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose..
Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject.
Choose & Use the Best Colors, The Psychology of Color
Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.
How to Force Your Visitors to Order Immediately!
This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is.
Why Web Pages Appear in the Wrong Location after Uploading to my Website?
If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box.
Maximising Web Site Viewability - Resolution
This is my second article on maximising web site viewability. Analysing screen resolution data.
How To Get A Pay Raise From Your Web Site
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate.
Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
Colorblind People, Can They Really Read Your Web Site?
I once created a notepad-like editor. It is possible with this editor to write Russian text on a western Windows without using a Cyrillic keyboard in front of your computer.
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company.
HTML - A Website Language Explained - For Over 35s
This is a very perfunctory look at the website code HTML, for those who never did any kind of Computer Studies at school and have never had the need or opportunity to look 'under the skirt' of your average website. There's nothing that an experienced webmaster will find here that's not very basic, but for those who have just begun to discover the 'website' and especially those venturing into.
How to Use Sliced Graphics to Layout Your Web Site
The problem with designing your site as a graphic, is that it would take too long to load. Your visitors would leave your site immediately and move to your competitors web site.
Effective Website Design
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide array of design choices to cater to all of your needs.
Tried and Tested Tips to Improve Your Website - Part 1
1. DO NOT use excessive graphics or banner images on a single web page.
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