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Converting Print Advertising For Use On The Web - A How-To
Contrary to the beliefs of some, advertising for web and print are very different. Converting print ads for use on the web is very tricky. What has been very successful on paper may have no impact at all on the screen. When I am asked "How do I convert my print ads to web?" my answer is simple: don't! Web and print are so vastly different that I believe you should never build your web pages based on a print ad.
There are certain rules that web design must follow that simply don't apply to print. One of my colleagues, Tim Pattison, broke these rules down very concisely recently:
The four rules exclusive to web design: usability, browser compatibility, design within the constraints of (x)html, and accessibility, are the four horsemen of doom for the uneducated, inexperienced designer. They are some of the most overlooked aspects of web design, and yet some of the most important.
Jon Hancock is the president and founder of HighTide Web Services. We are proud to be a fast growing, California based web services firm, offering high quality web site templates from some of the best designers out there, as well as excellent and affordable web hösting.
Website Redesign for Existing Websites
Does your website need a re-design? Here are some questions to ask yourself when you are looking for investing in your website redesign.1) Is your website fresh - Having a website fresh helps your visitors to stay on your website rather than skipping your website? When I mean fresh, fresh with content, Every website owner should have their website updated with latest content, Search engine spiders index new content and in turn your website will rank high on search engines.
How to Make Effective Use of Web Fonts
Writing for your web site is not the same as offline writing. The fonts used for print media are different than web fonts.
Why Should You Care About Your Web Site Colors?
**How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention.
Do You Hate Your Website? Web Site Sales To Hit $316 Billion Over The Next 6 Years
What dollar amount does your web site contribute to this $316 billion dollar trend?Have you spent thousands, tens of thousands, or hundreds of thousands on your web site only to discover that it attracts more flies than customers?Do you hate your web site, your web developer or your entire IT department?Do not despair! You are not alone!A great web site is crucial in order to effectively communicate to a business's target audience. It is important for Chief Executives and small business owners to pay close attention to the effect that their web site has on their business.
To Hire or Not to Hire a Website Designer
In the early years of the internet the actual design of a website was either very basic or had to be done using a software package that needed a specialist to use it. Not surprisingly, website designers were in short supply and could command huge fees for their services.
Using Server Side Includes to Simplify Your Web Design
An "include" file is a piece of code that can be put into a seperate file -- for example -- your navigation bar -- and then "included" in a number of other pages. This has the very useful advantage of allowing you to retain consistency over a very large number of pages, and then make changes to all of those pages by just changing the include file.
6 Reasons Why A Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven't heard yet!Why is having a website such a big deal? Here are 6 reasons:A website increases your credibility.
Integrating Advertising into Your Web Design
If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast.
Tapping Into The Visual Stimulus Of Your Web Site Visitors
"Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"Suddenly I wake up in a cold sweat.
Creating the Perfect Website - A beginners Guide
Are you looking to create the perfect website? A complete novice when it comes to HTML, CGI, FTP and all the other associated pieces that make up the website puzzle, then this article is definitely for you.By following the 5 guidelines listed below you are guaranteed to create the perfect website.
Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site
~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I'm smart.
Why You Want to Include an FAQ In Your Site
Congratulations! You've got a brand new site and it's doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good.
A Landing Page is Not an Order Page (and why it matters)
To explain my point I need to first confuse the issue a bit (you'll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate.
Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite.
Website Sales: 10 Strategic Tips To Maximize Your Profits
If you've a website but not making a lot of profit from it, cheer up because I have 10 website sales secrets that can help you maximize your sales and profits, starting now:1. Tell people the point or focus of your web site.
What Happened to My Website when I Deleted the Home Page by Mistake?
There is a widespread confusion among lots of new website designer concerning the home page.If you get any book, any course, or ask most web page designer how to build a website, they will advise you to build your home page first.
Website Woes: Top Five Offenders
I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title.
Web Site Templates and Their Benefits
Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design.
The Importance of Choosing Your Website Keywords Carefully
The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for.
The Seven Deadly Sins of Web Business Design
Before you take a road trip it is usually a good idea to know where you are going. It is the same when you are building a business, creating a marketing plan or building your web site.
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