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Design Your Site For Your Customers
The most important person that you need to please when you design your site is your potential customer. I can not stress that enough.
If you want to have a successful website you must think of your visitors first. Before you hire a designer or design a site yourself, you must define:
Your main page should have a very strong sales message which includes a keyword rich heading and a short introductory paragragh telling your visitors what your site is about: products or services. Next in bullet form, describe the benefits of doing business with you. In other words, what makes your business stand out or what makes you so special?
You need to add credibility to your site so use verifiable testimonials. Offer bonuses or something free along with your product or service and then close the sale by calling for a clear action: Click here to order, sign up today, request a quote, etc.
Next, you need to create a mailing list. Have your designer install a mailing list script on your site so that your visitors can subscribe. Once your visitors start reading quality material in your newsletter, you begin to form a relationship with your subscribers and they begin to trust you. Trust leads to sales.
How Will They Find Your Site?
Once your site is complete, and I do mean complete, manually submit your site to the top search engines, such as Yahoo, Google, MSN and Alta Vista. Don't waste your time worrying too much about ranking yet, because you are not going to get a top ranking right away. No matter how much money you spend on Search Engine Optimization services, your website will not get in the top 5 position overnight.
Next, put your website URL and your email address on your business cards and pass them out at every opportunity. Make sure your business cards are a good quality stock and that they clearly define what your business is about. Most people are naturally curious and if they got a good impression from you and your business card, they will visit your site. Even if they don't need your products or services, chances are they know someone who does.
Word of mouth is very powerful. It is how I get most of my clients. So if you have pleased one customer, that person will tell someone, who will tell someone else, and then your business will flourish.
Yours in Success,
About the Author
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